Aero Knife: Is Anthony Sullivan Trying to Be the Next Vince Offer?

I have written before about Anthony Sullivan’s desire to beat Vince Offer in the pitchman wars, perhaps to honor the memory of his late colleague Billy Mays. But with Sully’s latest infomercial, the Aero Knife (, I am beginning to suspect the pitchman has developed a serious case of Vince-envy:

In Sullivan’s dozens of previous infomercials, he has always made a straight-forward pitch, kind of like Billy Mays without the shouting. But in the Aero Knife commercial he employs the off-color humor and sight gags that are the signature of Vince Offer’s pitching style.

Sullivan’s question, “You want to cut the cheese?” recalls Vince Offer’s many double-entendres such as “You’re gonna love my nuts” (from the Slap Chop) and “Problem with that shedding pussy?” (from the Schticky).

He then slices open the neck of a rubber chicken, which is the type of unexpected visual humor reminiscent of Vince suddenly tossing a chopper over his shoulder into a kitchen sink. Sullivan follows that up with yet another double-entendre, “Now that’s some fresh cluckin’ chicken.”

Finally, what is up with that 70s porno music in the background? Can’t blame Vince for that.

Update July 5, 2013: A new version of the AeroKnife commercial is airing. Anthony Sullivan has been replaced as host by someone named Ming Tsai. The rubber chicken is gone, but the “cut the cheese” line and the 70s porno background music remain:


  • 4 Responses to “Aero Knife: Is Anthony Sullivan Trying to Be the Next Vince Offer?”

  • Okay Sully, now you need to take it to the next level by 1) Getting the crap beat out of you by a hooker and 2) Making a terrible “comedy” movie everyone hates. We’re waiting…

    Comment by euGene on November 16, 2012 at 11:30 am

  • As a fellow British guy, I have to wonder what accent Sully actually has. Much like the Magic Bullet’s pitchman Mick Hastie, despite being raised in England his extended stay in the United States has given him a strange hybrid accent which is mostly British but with an amusing American twang in places (Americans will presumably still think he sounds entirely English though). Listen to the way Sully says “potatoes”, “sticks”, and “it”, and then compare those to the pronunciation of British natives on…

    Comment by Sam on November 17, 2012 at 7:09 pm

  • Sully has sold a ZILLION times more retail than Vince.. He’s also wise not ot invest his own $ in cheap imports.. and markets himself pretty well.

    I see SULLY STUFF all over.. and nearly none of Vince STUFF in the BIG BOX Retailers like Walmart.. and Bed bath Beyond.. etc… The Shamwow, and Slapchop are “has beens” not relevant…

    The Schticky barely sold at retail… Vince is loosing his touch!!!

    AND now were gonna see a infomercial MOVIE???


    Comment by Sham POW on November 26, 2012 at 9:40 pm

  • I agree Sham POW. Vince needs to keep his touch much tighter.

    That said, I like Vince and wish he’d be contracted to sell something worthwhile.

    Comment by Fillup on June 25, 2013 at 3:55 pm