Aero Knife: Is Anthony Sullivan Trying to Be the Next Vince Offer?

I have written before about Anthony Sullivan’s desire to beat Vince Offer in the pitchman wars, perhaps to honor the memory of his late colleague Billy Mays. But with Sully’s latest infomercial, the Aero Knife (www.AeroKnifeStore.com), I am beginning to suspect the pitchman has developed a serious case of Vince-envy:

In Sullivan’s dozens of previous infomercials, he has always made a straight-forward pitch, kind of like Billy Mays without the shouting. But in the Aero Knife commercial he employs the off-color humor and sight gags that are the signature of Vince Offer’s pitching style.

Sullivan’s question, “You want to cut the cheese?” recalls Vince Offer’s many double-entendres such as “You’re gonna love my nuts” (from the Slap Chop) and “Problem with that shedding pussy?” (from the Schticky).

He then slices open the neck of a rubber chicken, which is the type of unexpected visual humor reminiscent of Vince suddenly tossing a chopper over his shoulder into a kitchen sink. Sullivan follows that up with yet another double-entendre, “Now that’s some fresh cluckin’ chicken.”

Finally, what is up with that 70s porno music in the background? Can’t blame Vince for that.

Update July 5, 2013: A new version of the AeroKnife commercial is airing. Anthony Sullivan has been replaced as host by someone named Ming Tsai. The rubber chicken is gone, but the “cut the cheese” line and the 70s porno background music remain: