Sticky Buddy: Anthony Sullivan Continues Billy Mays’ Feud with Vince Offer

Anthony Sullivan, business partner of the late Billy Mays, has made an infomercial for a lint roller called the Sticky Buddy, a product almost identical to Vince Offer’s Schticky.

Back in the day (that is, circa 2008) Billy Mays had a feud going on with Vince Offer. Billy thought Vince Offer’s ShamWow was a knock off of his Zorbeez and that Vince’s Slap Chop was a copy of his Quick Chop. Sully was probably inspired to create the Sticky Buddy infomercial after a scene like this:

Late one night, contemplating whether his next product should sell for $19.95 with $8.95 shipping or $19.99 with $7.95 shipping, infomercial pitchman Anthony Sullivan begins to drift asleep—until the sound of footsteps jolts him awake.

Startled, he calls out, “Who’s there?”

“Hi, Billy Mays here, back from the grave with a solemn message for Anthony Sullivan!” shouts back a translucent shade in the shape of a bearded man.

Panicked, Sullivan replies, “I’m sorry I did those OxiClean commercials but they begged me…”

“Sully! You must avenge me! Avenge me!”

“Yes, Billy. Just give me the name of your cocaine dealer and I’ll have him whacked.”

“No! I’m talking about that skinny jerk Vince Offer. During my lifetime he got rich by ripping off my products. Now that I’m gone you must do the same to him. Every time he pitches a product, you must make an infomercial selling the exact same kind of product. Then he will know how it feels! You must not let Vince become the next Billy Mays!”

“Are you sure that’s the best way to go about it, Billy? Because I’ve been working on this plot involving a syphilitic prostitute and Lindsay Lohan’s parole officer and…”

“Avenge me! Avenge me!” shouts Billy as his ghost starts to fade from sight

“Yes, Billy. I promise. I promise!” Sully pledges before the apparition vanishes entirely.

So when he saw Vince Offer’s ad for the Schticky, Anthony Sullivan, like a modern-day infomercial Hamlet, knew what he had to do to fulfill the vow made to his friend. Thus was born the Sticky Buddy commercial.