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Infomercial Hell has fun with some of the most laughable infomercials ever broadcast. This site does not review products and neither endorses nor condemns any of the products sold on the infomercials.


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Bare Lifts and Liftys: Who Needs a Bra When You Can Use Duct Tape?

Infomercial products such as Strap Perfect and Straplesse can hide unsighly bra straps, but two new products sold on TV go a step further by eliminating the straps—and the bra itself—entirely. Instead they use adhesive tape (!) as an alternative to lift the bustline.

Behold Bare Lifts:

This infomercial feels compelled to tell us that Bare Lifts was “invented by a woman”; otherwise many would have assumed some man discovered this product while experimenting with various bondage techniques in his S&M dungeon.

The geniuses in the infomercial marketing world are so convinced this type of product will be the next hot thing in women’s fashion that Bare Lifts already has a competitor called Liftys. Like the Straplesse commercial, this video features the voiceover work of a woman with a really annoying European accent:

I do not personally own a pair of breasts, but the Bare Lifts and Liftys products look like they would be really uncomfortable—if not downright painful—to use.

One problem in demonstrating a product like this on television is the need to blur out the unfortunate nipple. But this commercial for Liftys has found a way around this difficulty by using a computer-generated woman:

Too bad they didn’t invent adhesive tape that could have synched up their video and audio correctly!

A well-lifted thanks to reader Chris P. for giving me the heads-up on the Bare Lifts tape infomercial!


  • 27 Responses to “Bare Lifts and Liftys: Who Needs a Bra When You Can Use Duct Tape?”

  • Well, I DO own a pair of breasts, and I can tell you that not only do the Bare Lifts (etc) look massively uncomfortable, I can’t imagine them working on anybody whose breasts are large enough to benefit from a lift.

    I guarantee you that anybody who tries these out ends up looking like the poor “before & after” women in this commercial before the end of the evening–one boob folded practically in half and taped to itself, and the other one hanging around without the benefit of a bra of any kind.

    Comment by Canaduck on May 3, 2010 at 5:18 pm

  • It’s so hard for guys nowadays to find a natural woman. You take a woman home now and find out she’s mostly made of tape and wig and chemicals. A more dramatic transformation would require cgi.

    Comment by Al Frank on May 3, 2010 at 6:25 pm

  • Liftys really aren’t that uncomfortable. I’m only an a-cup, so obviously I don’t need the lift, but the dress I wore to prom made it impossible to wear a bra and I wanted to remove the pads because they were bulky. I ordered it off of ebay to make me some cleavage because the pads wouldn’t be there, and it did, and I looked great. They do smell weird though and your skin kind of tingles when you take it off.

    Comment by Chris on May 14, 2010 at 3:32 pm

  • Despite the ads, Bare Lifts do not work if you have big boobs. I’m a D cup and they are much too small to handle these puppies. For an A or B they would probably work pretty well. I ended up looking like I had triangle boobs, so I took them off…they left a nice red itchy spot that’s still there over a day later too.

    Comment by Jackie on June 7, 2010 at 12:22 pm

  • Sorry BareLifts, this is soooo not an original idea. There are so many other products like this on the market. I have bought products like this from department stores and Victoria’s Secret. The one’s that I purchased came in sizes that were supposed to be equivalent to your cup size. If BareLifts performs like the others than this is a total waste of money! I wear a 34D and I found myself using about 3 adhesives on each breast and still carried a strapless bra in my handbag! I could not confidently wear the adhesives at all. I want to try Barelifts but because of my experience with similar adhesives that claimed to do the same thing I am very skeptical about this product.

    Comment by Reesie on June 14, 2010 at 11:23 pm

  • They do lift up the breasts and make them very perky and give great cleavage. The only problem I have with them is that they fit AROUND the outer line of your nipples. So if you wear a thin fabric, white, or it happens to get a little chilly… well, ladies, we all know how that goes. In my opinion, I’d rather settle on a bra with straps that covers the goods than be able to wear something strapless that guarentees such an embarrassing display.
    On the website when you order, they try to sell “nipple petals” for an extra $17 that fit in the arch of the BareLift and cover your nipple. Sounds like a scam to get more money to me. Why don’t they just MAKE the BareLifts with the “petals” to begin with?

    Comment by Amy on June 28, 2010 at 10:01 am

  • Bare Lifts is kind of scam and worth buying. The product looks great. And all of the reviews sound good. I just bought some and while I was making my order it kept asking me if i wanted to add additional items, i kept clicking no, BUT it also asked me how many additional sets of bra lift i wanted. The wording is vague, so i thought it was referring to the free sets. It was not! It added an additional set of lifts AND and additional set of free ones, so instead of getting an order for about $20 I ended up with a $40 total! I was actually looking for a total of about $17 – $10 plus the $6.99 s/h for the FREE set. There was NEVER a page to verify your total before submitting, which i consider unethical.

    I called customer service and she immediately knew why I was calling. She took my information and said she would arrange to put a hold on my order until a change could be made to make it for the one set I intended to purchase. I was told to call back tomorrow to check on the status of the hold and the change.

    The product sells itself, so I dont know why they feel they have to scam people into buying more. Once the word gets out about that, I think they may suffer in sales. I am certainly going to make sure I get that word out wherever I can.

    Honesty works better every time! I’m going to report this to the Better Business Bureau and the Federal Trade Commission. I feel this is illegal and unethical sales practice.

    Comment by Sophia on July 7, 2010 at 8:30 am

  • Bare Lifts! More like Breast Rips! They say they are latex free-not!
    I can tell you my breasts are all red, itchy, burning and a patch of skin is missing. Yes, my skin came right off even when I used soap and water to peel off. I’m seriously thinking of sending pictures to company, but I will report them.

    Comment by Theresa on July 23, 2010 at 4:34 am

  • I got excited after seeing this commercial than not so excited after reading some of these reviews. I, too have seen similar tape products and “invisible bras” in stores but none seemed anywhere near to be able to support my 46DDD so I didn’t bother buying them, and I guess the new “lifts” couldn;t handle them either. I wonder, working in the medical field, I can find some latex free clear adhesive tape and simple tape them up myself….hahahahah..cheaper too.

    Comment by JEN on August 4, 2010 at 6:36 pm

  • They suck!!! Out of 2 packs, I was only able to use 1 set, the rest I couldn’t peel off the white part of the sticky, they rip and they get ruined. They are definitely not readjustable and they make the boobs look uneven and discombobulated. Big waist of money

    Comment by Susie on August 29, 2010 at 1:51 pm

  • I recently purchased the Bare Lifts. Best thing ever. I have had 3 kids and after all was said and done I was left with less than fabulous breasts. I have spent hundreds on bras, strapless, Victoria Secret “miracle bras” and strapless types and nothing compares to these bare lifts. It took some practice on the first set, using a mirror was beneficial, but now I want to wear them all the time. I wore my last pair for 24 hrs (even in the shower) and they were perfect. Didn’t even hurt to take off. I totally recommend them to every woman.

    Comment by Tracy on September 8, 2010 at 12:18 pm

  • Why the hell would you wear them in the shower?

    Comment by Jaclyn on September 18, 2010 at 12:16 pm

  • I think Tracy was paid by bare lifts to post her comment… or she works for them. Lol.

    Comment by Roxy on September 25, 2010 at 7:46 am

  • bare lifts i’ll give it might work on a or even b’s but i’m a d and yes they stick but they look like somethings wrong with them and living in fl. sweat doesn’t not help at all they sux

    Comment by nicole on September 27, 2010 at 10:17 pm

  • this is for comment assume that Tracy was paid..we all know what happens when you assume something..just because it didn’t work for you; doesn’t mean it won’t for someone else..I’m going to purchase then and if I like them does that mean that I was paid off too? I think not..

    Comment by Heather on December 27, 2010 at 6:25 pm

  • I bought bare lifts and im a 35D and they lifted my boobs but it felt uncomfutable cause it made my skin fold funny when i lifted them up after sticking them for the first step around the nipple…and i do wish too that they came with petals for the nipples and if dreams would come true- also be reusable… But i just dont know if to trust the bare lift sticker’s performance out- i think i would carry a plan B bra in my bag, too…or more like a plan D hehe…(;

    Comment by Iris on January 13, 2011 at 3:11 pm

  • These were a novel idea and made my 38 bc look cuter but after removal a VERY itch rash and irritation occured. And has been there over 3 days after removal. Skin problems and boobs are red STILL. Caution

    Comment by Madima on January 30, 2011 at 12:31 am

  • I bought these for myself, I am a 36DD and they work great, I have never been able to go braless out in public due to having a larger chest. These are great, they do show nipples but I dont mind, overall I think my tits looks much better!

    Comment by Audrianna on February 11, 2011 at 8:46 pm

  • Ok comment 15 no one likes a smart ass, clearly you have small breast so that’s why you would buy it, and honestly I’d think she was paid too, she might have gone a little too far w/ the shower thing, but overall the product sucks. Very few women these days are A or B cup, everyone has big breast these days and this company is makin a product that only works for small breast. Sure it may stick for big breast but it makes them look deformed, I don’t want to walk around w/ people looking at my boobs thinking “WTF” and showing your nipples is so trashy, if I wanted to see nasty deformed nipple showing breast I’d go to wal-mart

    Comment by Billie on February 26, 2011 at 7:24 am

    Not very good in the water, while they stay on the breast they do not fully hold up. Once I took off my bathing suit my breast were not like I had placed them earlier.
    not good for a C or D Cup. The tape can not really hold up as much as I would like it to. I am a C cup and it said to trim the sides BUT DON’T you will need all the “tape” you can get. I would only reccomend cutting the edges if it was showing..
    From 1-10 I give it a 5.

    Comment by Alicia on March 14, 2011 at 3:22 pm

  • If ever there was a case for caveat emptor this is it. Talk about being suckered, especially the charge for shipping and handling.
    Betty FL

    Comment by Betty Burman on March 22, 2011 at 10:21 am

  • I’m a 36 C & I would like to purchase this product for my prom, because of the type of dress I’m getting ( the link is below) but I’m scared.

    Comment by Charlene on March 23, 2011 at 2:07 pm

  • i think it’s funny that COMMENT 19 is insisting that comment 13 only bought this product because she has small boobs…isn’t the point of this product to lift bigger saggy ones? …also it seems like almost everyone posting on here is a D cup

    Comment by shannon on March 29, 2011 at 12:44 pm

  • I bought BareLifts at a RiteAid. You can also buy them on Amazon and avoid the crazy $6.99 shipping. I refuse to use my credit card on infomercial sites. I was skeptical, as I have D cups. But I was pleasantly surprised. I have read the reviews on here and I honestly don’t know why so many people have had trouble applying them. They are quite easy to use. I even wear them with my regular bra and I don’t get those deep strap marks on my shoulder. Having always been burdened by the weight of my breasts, I find these to be such a blessing.

    I just bought more on Amazon for a couple events I have this summer.

    I will also say, they are NOT reusable. So anyone that says they are is totally nuts.

    Comment by Jennifer on May 30, 2011 at 7:54 pm

  • Bare Lifts absolutely work for women with big breasts….I’m 34DD and I’ve been using them for a year now.

    However, I do agree with post #7, it is sort of a scam too and that’s very aggravating. I went through the “EXACT” same thing she did. When your placing your order on the website, they keep asking about extra sets and it’s not explanatory as to whether they are talking about the set you are paying for or the sets you are getting for free and then there was NEVER a page to verify your total before submitting, you just get a page saying you were charged $60 when you were expecting $40!! When I called to change/correct my order, the lady I talked to was very rude and she said she couldn’t see my order yet because it hadn’t been 24 hours since I placed it, but that she would note in the computer to put a hold on my order until I called back, which she instructed me to in 24 to 48 hours. But she also said it’s not 100% guaranteed that the system will recognize the hold! I called back in 18 hours and was told that the hold didn’t go through on my order and that my order could no longer be changed or cancelled!! …imagine that…my order hadn’t been shipped yet, but it couldn’t be changed or cancelled….another scam…I was not happy about this so I told the lady I would just send them back and get my money back, so they offered me $10 off my order not to send them back!! I have to agree with poster #7…The product sells itself, so I dont know why they feel they have to scam people into buying more. Once the word gets out about this, I think they may suffer in sales. I am going to tell people where I can and I’m sure other people that have experienced the same thing will tell people also. It’s crazy that they’ve designed a website to scam you and hired a whole staff to take all these calls from angry consumers when all of that is totally unnecessary to sell this product, It’s a Great Product and it Works and I don’t want to be without the product!! It’s great for tops and dresses that you can’t wear a bra with…I also bought the nipple covers for clothing that is thin that I need the coverage with. I wish the person(s) that invented this product could see this post and other posts like this one to see what kind of company they’ve hired to sell they’re products. I have no doubt that “As Seen On TV” has gotten the word out to alot of consumers about this product, but it’s time to move on and have someone ethical sell the product or set up a website themselves and sell it.

    Something else they’ve done recently that’s disappointing is last year they were selling a SET of 10 with a free SET of 10 for $10,plus $6.95 shipping on the first set, plus another $6.95 shipping on the second set. So you were paying $23.90 for 20 SETS plus shipping. I just ordered some a week ago and now they only give you 10 EACH with 10 EACH more free for $10,plus $6.95 shipping on the first 10 EACH, plus another $6.95 shipping on the second 10 EACH, so now your paying $23.90 and only getting 10 sets!!! When I opened the package I received today I couldn’t believe it!! I was charged $64.95 for what I thought was 6 SETS (when I was originally trying to order 2 sets with 2 free for a total of 4 sets)and I ended up 3 SETS for $64.95, but they are supposed to be refunding $10 of my money. All of that is terrible customer service. Honesty is always the best policy and no one wants to feel like they’ve been cheated. You don’t get repeat business like that. I will be looking for another place to buy this product and I’ll probably try the new product that looks just like BARE LIFTS called “Liftys” and see if they are a more ethical company.

    Comment by Lacy S on June 24, 2011 at 5:26 pm

  • I agree with #13. I think “Tracy” was paid or works for BareLifts. I’m not saying this because she says it works, because there’s more than one review that says it works. I’m saying this because of how the review was written. No real person writes like an advertisement. Even if there were people that do, the story she wrote is strangely very similar to the “testimonials” on the website, and we all know how trustworthy and “unbiased” website testimonials are.

    Anyway, does anyone know if any of the other similar products work? I can’t find reviews for “Bra Stick” or anything similar. I’d love to not wear a bra for at least one day of each week.

    Comment by Cheryl on July 17, 2011 at 11:14 pm

  • i have used them for 2 yrs and they work great. I use them at the beach under my swim suits and all summer long. They are great!

    Comment by Sharon on July 18, 2012 at 6:15 am