Bare Lifts and Liftys: Who Needs a Bra When You Can Use Duct Tape?
May 1st, 2010 Paul Lucas
Infomercial products such as Strap Perfect and Straplesse can hide unsighly bra straps, but two new products sold on TV go a step further by eliminating the straps—and the bra itself—entirely. Instead they use adhesive tape (!) as an alternative to lift the bustline.
Behold Bare Lifts (www.FreeBareLifts.com):
This infomercial feels compelled to tell us that Bare Lifts was “invented by a woman”; otherwise many would have assumed some man discovered this product while experimenting with various bondage techniques in his S&M dungeon.
The geniuses in the infomercial marketing world are so convinced this type of product will be the next hot thing in women’s fashion that Bare Lifts already has a competitor called Liftys. Like the Straplesse commercial, this video features the voiceover work of a woman with a really annoying European accent:
I do not personally own a pair of breasts, but the Bare Lifts and Liftys products look like they would be really uncomfortable—if not downright painful—to use.
One problem in demonstrating a product like this on television is the need to blur out the unfortunate nipple. But this commercial for Liftys has found a way around this difficulty by using a computer-generated woman:
Too bad they didn’t invent adhesive tape that could have synched up their video and audio correctly!
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A well-lifted thanks to reader Chris P. for giving me the heads-up on the Bare Lifts tape infomercial!
Well, I DO own a pair of breasts, and I can tell you that not only do the Bare Lifts (etc) look massively uncomfortable, I can’t imagine them working on anybody whose breasts are large enough to benefit from a lift.
I guarantee you that anybody who tries these out ends up looking like the poor “before & after” women in this commercial before the end of the evening–one boob folded practically in half and taped to itself, and the other one hanging around without the benefit of a bra of any kind.
Comment by Canaduck — May 3rd, 2010 at 5:18 pm
It’s so hard for guys nowadays to find a natural woman. You take a woman home now and find out she’s mostly made of tape and wig and chemicals. A more dramatic transformation would require cgi.
Comment by Al Frank — May 3rd, 2010 at 6:25 pm
Liftys really aren’t that uncomfortable. I’m only an a-cup, so obviously I don’t need the lift, but the dress I wore to prom made it impossible to wear a bra and I wanted to remove the pads because they were bulky. I ordered it off of ebay to make me some cleavage because the pads wouldn’t be there, and it did, and I looked great. They do smell weird though and your skin kind of tingles when you take it off.
Comment by Chris — May 14th, 2010 at 3:32 pm
Despite the ads, Bare Lifts do not work if you have big boobs. I’m a D cup and they are much too small to handle these puppies. For an A or B they would probably work pretty well. I ended up looking like I had triangle boobs, so I took them off…they left a nice red itchy spot that’s still there over a day later too.
Comment by Jackie — June 7th, 2010 at 12:22 pm
Sorry BareLifts, this is soooo not an original idea. There are so many other products like this on the market. I have bought products like this from department stores and Victoria’s Secret. The one’s that I purchased came in sizes that were supposed to be equivalent to your cup size. If BareLifts performs like the others than this is a total waste of money! I wear a 34D and I found myself using about 3 adhesives on each breast and still carried a strapless bra in my handbag! I could not confidently wear the adhesives at all. I want to try Barelifts but because of my experience with similar adhesives that claimed to do the same thing I am very skeptical about this product.
Comment by Reesie — June 14th, 2010 at 11:23 pm
They do lift up the breasts and make them very perky and give great cleavage. The only problem I have with them is that they fit AROUND the outer line of your nipples. So if you wear a thin fabric, white, or it happens to get a little chilly… well, ladies, we all know how that goes. In my opinion, I’d rather settle on a bra with straps that covers the goods than be able to wear something strapless that guarentees such an embarrassing display.
On the website when you order, they try to sell “nipple petals” for an extra $17 that fit in the arch of the BareLift and cover your nipple. Sounds like a scam to get more money to me. Why don’t they just MAKE the BareLifts with the “petals” to begin with?
Comment by Amy — June 28th, 2010 at 10:01 am
Bare Lifts is kind of scam and worth buying. The product looks great. And all of the reviews sound good. I just bought some and while I was making my order it kept asking me if i wanted to add additional items, i kept clicking no, BUT it also asked me how many additional sets of bra lift i wanted. The wording is vague, so i thought it was referring to the free sets. It was not! It added an additional set of lifts AND and additional set of free ones, so instead of getting an order for about $20 I ended up with a $40 total! I was actually looking for a total of about $17 - $10 plus the $6.99 s/h for the FREE set. There was NEVER a page to verify your total before submitting, which i consider unethical.
I called customer service and she immediately knew why I was calling. She took my information and said she would arrange to put a hold on my order until a change could be made to make it for the one set I intended to purchase. I was told to call back tomorrow to check on the status of the hold and the change.
The product sells itself, so I dont know why they feel they have to scam people into buying more. Once the word gets out about that, I think they may suffer in sales. I am certainly going to make sure I get that word out wherever I can.
Honesty works better every time! I’m going to report this to the Better Business Bureau and the Federal Trade Commission. I feel this is illegal and unethical sales practice.
Comment by Sophia — July 7th, 2010 at 8:30 am
Bare Lifts! More like Breast Rips! They say they are latex free-not!
I can tell you my breasts are all red, itchy, burning and a patch of skin is missing. Yes, my skin came right off even when I used soap and water to peel off. I’m seriously thinking of sending pictures to company, but I will report them.
Comment by Theresa — July 23rd, 2010 at 4:34 am
I got excited after seeing this commercial than not so excited after reading some of these reviews. I, too have seen similar tape products and “invisible bras” in stores but none seemed anywhere near to be able to support my 46DDD so I didn’t bother buying them, and I guess the new “lifts” couldn;t handle them either. I wonder, working in the medical field, I can find some latex free clear adhesive tape and simple tape them up myself….hahahahah..cheaper too.
Comment by JEN — August 4th, 2010 at 6:36 pm
They suck!!! Out of 2 packs, I was only able to use 1 set, the rest I couldn’t peel off the white part of the sticky, they rip and they get ruined. They are definitely not readjustable and they make the boobs look uneven and discombobulated. Big waist of money
Comment by Susie — August 29th, 2010 at 1:51 pm