The Age of Breasts: Gratuitous Cleavage on the Jeff Paul, Erica Inc, and Video Professor Infomercials
February 25th, 2008 Paul Lucas
One infomercial trend you might want to keep an eye out for: Gratuitous cleavage.
Of course, T & A in infomercials is nothing new. However, in the previous displays of flesh, there was at least some plausible link between the body parts and the sales pitch. One would expect that infomercials selling sex products, such as Girls Gone Wild or ExtenZe, would show lots of female flesh. Infomercials peddling diet or exercise products, such as the Tony Little Gazelle, also have a motive to show off the fit bodies supposedly created by their products. Even the blatant use of bikini babes in the Tom Vu infomercials served to reinforce the overall message: Like the mansion and fancy cars, those hot babes were supposed to be one of the prizes your wealth could buy you—if you’d attend Vu’s real estate seminar.
The recent spate of décolletage, however, is completely gratuitous. There seems to be no connection between the breasts and the products:
- The Jeff Paul Shortcuts to Internet Millions infomercial sells a course teaching people how to make money on the Web.
- The Erica Inc. infomercial sells a home business opportunity.
- The Video Professor infomercial (with host Rebecca Grant) sells computer training CDs.
Have yourself an eyeful:
Perhaps the producers are just trying to get horny channel surfers to stop and stare and the bosoms and then hope they’ll hang around long enough to be convinced by the sales pitch.
One strange thing on the Erica Inc infomercial is that after they show us cleavage:
They then tease the viewers by covering most of it up with graphics:
And then they cover it up altogether:
It’s like they’re saying, “Enough gawking you horny losers! Pick up the phone and order our product!”
listen you can hear don dupre in thie infor and it just another scam of his yea you’ll get a un useable web site hell i have three website that make no money but have stuff for sell you got to still know what your doing to make money on websites
Comment by chris — April 23rd, 2008 at 8:46 am
Just as Chris said, this is just a re-hash of Dupre’s same old scam. The one before this (produced by a company called “Torica LLC”) had the exact same pitch and, from what I recall, the exact same testimonials. I know for a fact it had the exact same woman (Tylene Megley, who a google search tells me is the “Head of Public Relations” for whatever shell company Dupre has set up this week), showing off her goods in red hot pants and a black shirt with a neckline cut roughly half way to her navel.
And in the Torica spot, they didn’t cover up the best part of the whole infomercial.
Comment by Dex — May 18th, 2008 at 11:27 am
In one of the Jeff Paul mercials there is a chick with a neon green dress-type thing on - the top of it is basically a tube top… but here’s the kicker - I’m an actual prostitute - midprice incall escort - and I bought 2 of that same “dress” for work like 4 years ago. One in pink and one in white at WalMart.
It cracks me up. I know the point is for the girls to look like whores, but I wonder if they know that they are actually wearing the same clothes that the real pros do.
Comment by anonymoose — July 19th, 2009 at 7:02 am
Now this is the kind of infomercial I can get into. Who needs late night Cinemax when you have these girls? haha!
Comment by Vending Guy — February 14th, 2010 at 1:28 pm