Chic Shaper Provides More Confidence, Better Posture, a Youthful Silhouette…and Big Ole Boobies!

Chic Shaper is a product that is worn under the bra so that a woman can fool people into thinking she has larger breasts. The infomercial for Chic Shaper pretends that it is taking place during some sort of a photo shoot where all the models are wearing Chic Shaper.

Host Mindy McCortney says, “I have been noticing a lot of flirting going on on this set.” Unfortunately, I think most of the flirting is taking place between the male wardrobe consultants and the male hairdressers.

Just as the infomercial for the Alzare male enhancement product insists that larger genitals provide instant confidence for men, the Chic Shaper infomercial proclaims that a larger bust provides greater confidence for women—which I guess means Dolly Parton and Pamela Andersen are among the most confident females on planet Earth.

This infomercial declares that the ChicShaper product provides a “youthful silhouette”—which is a very interesting euphemism for “it prevents your sagging boobs from hitting the floor.”

The Chic Shaper infomercial also tells us that the product provides improved posture. So ladies, if you try the Chic Shaper and some creepy guy starts staring at your chest and breathing heavily, you can be confident that he is admiring your “great posture.”

They also proclaim that Chic Shaper will become “Your bra’s new best friend”—and your bra really needs a friend, considering how your husband or boyfriend is always trying to tear it off!


  • 10 Responses to “Chic Shaper Provides More Confidence, Better Posture, a Youthful Silhouette…and Big Ole Boobies!”

  • Loved your review! Very funny!

    Comment by mindy on July 14, 2008 at 2:34 pm

  • The idea of pressing a bar to make boobs large is so fantastic that it promptly brought to my mind the names and faces of my friends from middle school days, who used to relentlessly masturbate, because they were convinced that it would enlarge their penises.

    This brings me to a very pedagogical and deductive flash of introspection: Will the breasts of the partners for guys with boob fixation (like me) also become larger over time?

    Like Enya, I should probably say: Only time will tell.

    Comment by Znkp on July 26, 2008 at 1:11 am

  • I wear size D cup and i can barely tollerate my bra. I am happy with what i got and my boobs look natural.I am European and so i do show off my bosom. The infomercial is pretty lame I think…Ladys ,,,we don’t need a chic shaper and if some of you are flat chested,,,then either live with it or have a augmentation…OK???

    Comment by Maria Teresa on August 7, 2008 at 12:02 am

  • I am with you on the infomercial reviews, but I wonder if the “correcting your posture” part of it is real. I am looking at this product because of that, there are more back braces out there and this one looks better. Any ideas?

    Comment by Sal on August 9, 2008 at 11:17 pm

  • I’m with Sal (August 9th, 2008 at 11:17pm). I have a very large chest and it is very difficult to find a bra that can actually hold me up all day long and still be somewhat comfortable. Not to mention the posture aspect. My back hurts all the time from the weight I carry on top. Don’t get me wrong, the infomercial is absolutely ridiculous and I’m still laughing at it…but hey, it actually looks like it might work and if it can help my bras last longer and help my back from hurting, I’m all for it. And even the price isn’t too bad. You get 2 of them for 2 payments of $19.99 (plus shipping, which I have not priced) but even if shipping is $20 it’s still not bad. A decent bra will run $30 – $35.

    Comment by M on September 8, 2008 at 1:54 am

  • I have been considering getting the chic shaper gut im afraid im doing it because im falling into the i need more clevage girl. I do like the idea of the extra support but when i see it it looks like it would feel like too much to wear.i would like to know what some of the woman out there who have one think so i dont end up adding something else i might not need to my wardrobe.

    Comment by vanessa on December 6, 2008 at 4:00 am

  • $30 – $35 for a decent bra? Where are you shopping? Where I live, a good quality bra is well over $100 and cannot be bought at Walmart! $30 – $35…..I wish!!! Not sure about this product. Looks great, but that’s how all the infomercials are. The product looks great until you actually get it home and then you find out it’s not all it was cracked up to be and at that point it’s a hassle to return it and now you’ve paid double postage. So methinks I’ll have to make do with slightly saggy boobs. Aging sucks.

    Comment by Wendy on March 10, 2009 at 5:05 pm

  • “Where I live, a good quality bra is well over $100 and cannot be bought at Walmart! ” (Wendy)

    Yup, pretty much. Good bras are very expensive. They’re definitely worth it and make a big difference in comfort (and appearance) if you can afford them.

    Comment by Canaduck on March 25, 2009 at 6:40 pm

  • I wear a DDD cup size. A good bra for me can be found at Cacique (by Lane Bryant) and their bras and generally 30-35. 🙂

    Comment by Katie on September 3, 2009 at 1:31 pm

  • I cannot love this thing! Why not? And of course, I just can.

    Comment by Jin-Young on July 18, 2010 at 9:28 am