The Dual Action Cleanse Infomercial Gets Even Weirder

Behold, a new version of the Dual Action Cleanse colon cleanser infomercial has made an appearance on the airwaves. Actually, it’s mostly just the old version of the Dual Action Cleanse infomercial where Dr. James Chappell interviews Klee Irwin, but there are some changes—so maybe this is the “director’s cut.”

What distinguishes this version is the strange and unnecessary insertion of stock photos and stock video.

There is also some new video of our good buddy Klee Irwin wearing a white lab coat and holding a beaker—and of course this PROVES that Klee is a legitimate scientist!

The part where Dr. Chappell disses competitor Danny Vierra remains, but Irwin’s response (“…I think someone must have torn it out because that same page was missing from my Bible too.”) has been edited out and replaced with a few seconds of Klee laughing like a jackass.

This clip gives a good sense of these changes:

The incessant use of stock photos is gratuitous and unnerving. When Klee talks about his “formula” for Dual Action Cleanse they show a photo of someone writing a mathematical equation on a whiteboard. I’ll go out on a limb and say that the equation they show has nothing to do with the “formula” for Dual Action Cleanse. Then when Klee mentions “a young child’s bowel movement” they show a picture of a young child (but only his smiling face). Why add that picture? If someone out there doesn’t know what a “young child” is, then that person doesn’t speak English at all and will not benefit from Klee’s wisdom—stock photo or not.


  • 27 Responses to “The Dual Action Cleanse Infomercial Gets Even Weirder”

  • klee should have his own t.v. show.


    Comment by dan on August 27, 2008 at 9:51 am

  • Klee’s face was also retouched in this version so that you can’t see the craters on his cheeks

    Comment by Emilin8r on August 27, 2008 at 4:41 pm

  • What kind of bowel movement does the average tiddy bear make?

    Comment by Visaman on August 28, 2008 at 12:00 am

  • The added photos are distracting…and annoying.

    And I feel like a total tool for reporting that Libido Max infomercial to this site, and I haven’t seen it since. Was I the focus group?!

    Comment by Mel on August 28, 2008 at 5:01 am

  • Mel,

    Don’t feel bad for reporting the Libido Max infomercial. Most infomercials fail and it is not hard to believe that Klee Irwin wasn’t effective selling a sex pill. It might have done OK as a radio infomercial, but it is tough to think about sex while actually looking at Klee’s face (the man is much more suited to colon cleansers). I’m actually jealous that you got to see the Libido Max TV infomercial even once!

    Comment by Paul Lucas on August 28, 2008 at 8:32 am

  • There is indeed, a prevalent “shit” motif in all of these hellish infomercials. There’s the discussing of shit, the guy that looks like a shit face, and of course, the fact that every single one of the products that this shyster of a shit-loving Count Chocula hell refuge is pure SHIT!

    Comment by Nazz on August 30, 2008 at 2:58 pm

  • The stock photos ARE cheesy, and gratuitous, BUT, they are better than looking at Klee Irwin’s face for minutes on end, and the faster editing gives the whole thing a less deadly pace. This new version IS an improvement, but it only raises the quality of the production from 0.1 to 0.5 on a scale of zero to ten. Sure, it’s a 500% improvement, but when you’re shooting this low, it would have been an improvement to add almost anything, including footage of Carrot Top, clips from Ed Wood movies, or dubs of old Paula Abdul songs in the background.

    Comment by Scott Mercer on August 30, 2008 at 4:08 pm

  • In that lab coat Klee looks like those 60’s B-movie mad-scientist, who may also be Dracula of the devil.

    Comment by Al Frank on September 4, 2008 at 2:40 pm

  • Should watching a woman eat fried-chicken make you so nauseous?

    Comment by Al Frank on September 4, 2008 at 2:45 pm

  • “this product will make you take a waterfall like dump.” i was on the public bus when a had to go. I could not hold it. i made a chair a toilet in a second. People were puking everywhere. Children were crying.

    Comment by Laughing so hard i peed myself on September 8, 2008 at 12:15 am

  • There have been a lot of changes made in this version of Klee Irwin infomercial. The mathematical equations looks more like Special Relativistic corrections for speed and time. It moves very fast, but I think, I also saw a glimpse of Dirac’s bra-ket notation if Quantum Mechanics. If I am correct, it is both absurd and funny.

    However, these days my most favorite infomercial is “Meaningful Beauty”, where Cindy Crawford claims a French guy, Dr. Jean-Louis Sebagh, to be her boyfriend. Wikipedia says something else about her romantic relationship or marital status, though!

    Comment by Znkp on September 8, 2008 at 2:20 am

  • Correction: “Dirac’s bra-ket notation if Quantum Mechanics” should have been “Dirac’s bra-ket notation of Quantum Mechanics”.

    Comment by Znkp on September 8, 2008 at 2:23 am

  • Dr. Chappell talks about our body being designed to eat the food of the 1950’s. I do not know much about America of the 1950s, but in most of the Hollywood movies from that era that I ever watched, people eat steak dinner, drink like hell and smoke cigars.

    Comment by Znkp on September 9, 2008 at 2:06 am

  • even more disgusting than the penciled in goatee and liberal use of mascara is the fact that he needs to read cue cards to coherently describe the product that he has spent years developing.

    Comment by dude on December 10, 2008 at 4:32 pm

  • Ya know… I was just watching this infomercial about two days ago, and was wondering why Klee looks so artificial. Aside from that, I had to focus on what he was saying, and to his credit, it all does make medical sense. Backed up pipes/colon, can cause numerous issues.

    Remember grandmothers asking us if we’d had a “BM today?” Sounds hilarious, but just think about it. When waste gets backed up in your toilet/cesspools, where does it go, and worse, what happens if the problems get sworse!? RIGHT!

    Anyhow, regardless to whether or not this product works, or whether it’s a scam — the entire reality isn’t bogus. What he SAYS is absolutely correct about the eliminiation process, the effects of proper cleansing and the negative effects of having “dirty pipes” so to speak.

    So, although he looks sheisty and the product may be just as bogus — the CONCEPT is for real. Does throw the “Baby out with the bath water”


    Comment by Robin504 on December 16, 2008 at 1:23 pm

  • Correction: “DON’T throw the baby out with the bath water”


    Comment by Robin504 on December 16, 2008 at 1:25 pm

  • Nice thought, but I’ve read that all Dual Action Cleanse does is form a cast of your colon (with whatever ingredients are in it) and that’s the sludge you poop out later – not any actual colon plaque or whatever.

    In other words, another scam. Surprised?

    Comment by Ristar on December 27, 2008 at 12:31 am

  • I like Chappell more he speaks so much so fast that he goes breathless and almost chokes.

    But I like even more those so-called ordinary users of Dual Action cleanse. One of them (the guy, who asserts that he is not a scientist or anything) forgets what to say (or what he was saying) and literally struggles to end the sentence! He ends up saying something like (in effect)… It will work for you, because it worked for me, and so it will work for you.

    Comment by Znkp on December 27, 2008 at 3:04 am

  • klee selling libido products, i’ll bet all the ladies in the usa are digging on klee. he looks like satan!

    Comment by cisco carlos on January 19, 2009 at 10:40 pm

  • Comment by Al Frank on January 23, 2009 at 8:50 pm

  • I’m so glad I found Klee Irwin. Just when my self esteem was waning, I find this unbelievable prick.

    I have to correct a previous post – there is no evidence of fecal backup present in cadavers, surgery patients, etc. If you actually experienced the type of blockage Mr. Irwin describes, you’d not need herbal pills. You’d need a doctor. But that sort of thing generally just doesn’t happen.

    I seriously love this guy though. Proof that we create our own reality. It doesn’t matter that he’s phony – enough people are fooled that he’s making bank. It doesn’t matter whether he’s legit or not, he got his. And he’s made comedy gold in the meantime. In fact, I’m beginning to think that Klee Irwin is some sort of ridiculous performance art project.

    Comment by Goober Mint on February 5, 2009 at 7:56 pm

  • I’m watching this infomercial right now. It has all the charm and feel of a poorly re-edited youtube video. I don’t know; I just get the feeling that someone was bored with the first edit and wanted to kill some time sprucing up their masterpiece with all the stock material they could find.
    I agree entirely. The effect is even more amateurish and silly than the original edit. Before, at the very least, we could be tricked into thinking it was all just a legit late-night talk show/public service announcement. After, we get the weird feeling that we the viewers are somehow in need of visual aids for the words–like “pipes,” “herbs,” “toxins”–that Klee is saying.
    Oh, one more thing…Why is it between 5-22 lbs of impacted fecal matter? Why so exact? Why not 20 or 25? I suppose of all the patients Klee has personally and compassionately attended to at the labs of Dual Action Cleanse University, a few of them could muster the 22lbs. of colon lore,–but no more. Personally, I’m just glad the body knows its limits and stops stubbornly hoarding waste at 22 lbs.
    Actually, it MUST have been originally 10 kgs–a simpler number–that was converted to pounds. (There are 2.2 lbs in a kilogram.) But wait, does this mean the Klee is borrowing research from across the Atlantic somehwere? Klee! We trusted you!

    Comment by Nils Barton on February 26, 2009 at 12:25 am

  • To all of you looking for the Libido Max infomercial and other wonders done by Klee Irwin, I present this:

    Comment by Jack on March 12, 2009 at 2:34 pm

  • Looking at the formulas, I see a lot of them include a triangle, which is read as “delta” (the Greek letter), which is used, typically in physics (not the bathroom kind, though) to represent a change in something, such as the velocity of an object passing through space.

    If you freeze it about 0:03, you can look at the “formulas,” which are also bogus. One of them is E=mc2/(the square root of something–which in real life would have to equal 1). IAC, this guy is a complete joke.

    Comment by D.E.T. on June 20, 2009 at 10:02 am

  • I love this Web site. This is some funny BM!!!

    Comment by Jeff Miller on October 22, 2009 at 5:39 pm

  • I ordered the cleanse, took it for two days, then promptly CANCELED recurring orders. After struggling to get through to someone at their company to do it.

    Next month, my card was charged again!! So I canceled AGAIN…

    Next month, again the card was charged! I wound up having to CLOSE MY BANK ACCOUNT because all attempts to contact the company failed!

    The stuff made me shit like crazy, so I guess in some sense it works… but don’t count on getting away with a short order!!

    Comment by Robert on December 31, 2009 at 2:35 pm

  • He looks like he came off the set of the Rocky Horror picture show. he looks like some cheesy used car salesmen to or a porn star. he’s probably all the above

    Comment by jack edgar garrett on February 2, 2010 at 9:30 pm