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The Dual Action Cleanse Infomercial Gets Even Weirder

August 26th, 2008 Paul Lucas

Behold, a new version of the Dual Action Cleanse colon cleanser infomercial has made an appearance on the airwaves. Actually, it’s mostly just the old version of the Dual Action Cleanse infomercial where Dr. James Chappell interviews Klee Irwin, but there are some changes—so maybe this is the “director’s cut.”

What distinguishes this version is the strange and unnecessary insertion of stock photos and stock video.

There is also some new video of our good buddy Klee Irwin wearing a white lab coat and holding a beaker—and of course this PROVES that Klee is a legitimate scientist!

The part where Dr. Chappell disses competitor Danny Vierra remains, but Irwin’s response (“…I think someone must have torn it out because that same page was missing from my Bible too.”) has been edited out and replaced with a few seconds of Klee laughing like a jackass.

This clip gives a good sense of these changes:

The incessant use of stock photos is gratuitous and unnerving. When Klee talks about his “formula” for Dual Action Cleanse they show a photo of someone writing a mathematical equation on a whiteboard. I’ll go out on a limb and say that the equation they show has nothing to do with the “formula” for Dual Action Cleanse. Then when Klee mentions “a young child’s bowel movement” they show a picture of a young child (but only his smiling face). Why add that picture? If someone out there doesn’t know what a “young child” is, then that person doesn’t speak English at all and will not benefit from Klee’s wisdom—stock photo or not.

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13 Responses to “The Dual Action Cleanse Infomercial Gets Even Weirder”

  1. klee should have his own t.v. show.

    FUN TIME WITH KLEE IRWIN

    Comment by dan — August 27th, 2008 at 9:51 am

  2. Klee’s face was also retouched in this version so that you can’t see the craters on his cheeks

    Comment by Emilin8r — August 27th, 2008 at 4:41 pm

  3. What kind of bowel movement does the average tiddy bear make?

    Comment by Visaman — August 28th, 2008 at 12:00 am

  4. The added photos are distracting…and annoying.

    And I feel like a total tool for reporting that Libido Max infomercial to this site, and I haven’t seen it since. Was I the focus group?!

    Comment by Mel — August 28th, 2008 at 5:01 am

  5. Mel,

    Don’t feel bad for reporting the Libido Max infomercial. Most infomercials fail and it is not hard to believe that Klee Irwin wasn’t effective selling a sex pill. It might have done OK as a radio infomercial, but it is tough to think about sex while actually looking at Klee’s face (the man is much more suited to colon cleansers). I’m actually jealous that you got to see the Libido Max TV infomercial even once!

    Comment by Paul Lucas — August 28th, 2008 at 8:32 am

  6. There is indeed, a prevalent “shit” motif in all of these hellish infomercials. There’s the discussing of shit, the guy that looks like a shit face, and of course, the fact that every single one of the products that this shyster of a shit-loving Count Chocula hell refuge is pure SHIT!

    Comment by Nazz — August 30th, 2008 at 2:58 pm

  7. The stock photos ARE cheesy, and gratuitous, BUT, they are better than looking at Klee Irwin’s face for minutes on end, and the faster editing gives the whole thing a less deadly pace. This new version IS an improvement, but it only raises the quality of the production from 0.1 to 0.5 on a scale of zero to ten. Sure, it’s a 500% improvement, but when you’re shooting this low, it would have been an improvement to add almost anything, including footage of Carrot Top, clips from Ed Wood movies, or dubs of old Paula Abdul songs in the background.

    Comment by Scott Mercer — August 30th, 2008 at 4:08 pm

  8. In that lab coat Klee looks like those 60’s B-movie mad-scientist, who may also be Dracula of the devil.

    Comment by Al Frank — September 4th, 2008 at 2:40 pm

  9. Should watching a woman eat fried-chicken make you so nauseous?

    Comment by Al Frank — September 4th, 2008 at 2:45 pm

  10. “this product will make you take a waterfall like dump.” i was on the public bus when a had to go. I could not hold it. i made a chair a toilet in a second. People were puking everywhere. Children were crying.

    Comment by Laughing so hard i peed myself — September 8th, 2008 at 12:15 am

  11. There have been a lot of changes made in this version of Klee Irwin infomercial. The mathematical equations looks more like Special Relativistic corrections for speed and time. It moves very fast, but I think, I also saw a glimpse of Dirac’s bra-ket notation if Quantum Mechanics. If I am correct, it is both absurd and funny.

    However, these days my most favorite infomercial is “Meaningful Beauty”, where Cindy Crawford claims a French guy, Dr. Jean-Louis Sebagh, to be her boyfriend. Wikipedia says something else about her romantic relationship or marital status, though!

    Comment by Znkp — September 8th, 2008 at 2:20 am

  12. Correction: “Dirac’s bra-ket notation if Quantum Mechanics” should have been “Dirac’s bra-ket notation of Quantum Mechanics”.

    Comment by Znkp — September 8th, 2008 at 2:23 am

  13. Dr. Chappell talks about our body being designed to eat the food of the 1950’s. I do not know much about America of the 1950s, but in most of the Hollywood movies from that era that I ever watched, people eat steak dinner, drink like hell and smoke cigars.

    Comment by Znkp — September 9th, 2008 at 2:06 am

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