New Tiddy Bear Commercial Explains That Name

About a year ago the TV commercial for a product called the Tiddy Bear became an Internet phenomenon. The Tiddy Bear is a teddy bear strapped to the seat belt and placed over the chest to relieve pain or discomfort. People laughed at this commercial because “tiddy” sounds like “titty” and the women in the commercial place the bear near their breast—also known as a “titty.”

Everyone wondered whether the double meaning of the product name was intentional or accidental. Some people even thought the commercial might just be a big joke and not for a real product at all. I suspected that the name “Tiddy Bear” was some foreigner’s ill-fated attempt at the English language.

Now there is a new version of the Tiddy Bear commercial, which clears up some of those questions:

So the Tiddy Bear was both created and named by two Americans—Dee Hoffman and Marcia Burke. Burke tells us, “It has a funny name to get your attention” and later, “As a breast cancer survivor, I need more comfort from my car shoulder strap so I created the Tiddy Bear.” We now can be pretty sure that the name Tiddy Bear was an intentional combination of “Titty” and “Teddy Bear,” although if they really wanted to get people’s attention they should have named it “Hooter Bear.”

Later Burke says, “Ellen Degeneres called it maybe one of the best products ever invented, and she even gave it out to her entire audience.” Uhhh…Ellen Degeneres is a comedian. She probably said that sarcastically and most likely gave out the Tiddy Bear to her audience as a gag.

People, when I say Klee Irwin is the greatest human being in history, please don’t believe me!


  • 8 Responses to “New Tiddy Bear Commercial Explains That Name”

  • Well, she’s a breast cancer survivor and she has a sense of humor. Compared to the other borderline criminals hawking products on teevee, I kinda like Dee and Marcia.

    I looked through some of the videos and messages at Ellen Degeneres’ site and it looks like she loves it for real.

    And no, I don’t work for the company.

    Comment by Sayoko on August 24, 2008 at 9:55 am

  • oh god, TITY BEAR! placed on the titty. I LOVE TITTIES!

    Comment by Laughing so hard i peed myself on September 8, 2008 at 12:18 am

  • Students at USC, Los Angeles drags a bear (UCLA Bruins’ mascot)by a rope for a week or so before the annual USC-UCLA football match. I think, these people should strike a deal with the USC Bookstore to sell Tiddy Bear there. They will make a lot of money. (And please do not forget my 30% cut).

    Comment by znkp on September 8, 2008 at 4:02 pm

  • Man, this is something like you’d see on an SNL skit. If I saw it first aired during SNL, I would at first think it was a part of the show. But at least it was well meaning.

    Comment by Sev on December 7, 2008 at 7:15 am

  • Well, it IS a real product. I happen to own They contacted me about buying the name. Their offer was a JOKE tho.

    Comment by Jan on March 10, 2009 at 7:43 am

  • As Jan mentioned above we own
    I had never heard the name or Phrase when I thought of an AOL screen name for my wife, Jan. It dates back to 1995. A friend of ours had a basket business and after I told her about TiddyBear she gave us a pair of small 5″ tall stuffed bears, one was named Tiddy Bear and the other Dicky Bear. Years later we got mail from the seat belt Tiddy Bear Company to try to buy the Jan’s web site was started to show some of my photography and to give her a place where her on line friends could see her and get information, like a profile. She is on the large size, so I told her you have Tiddies and your round and squeezable like a Bear. So that’s our part of the story. That’s TiddyBear

    Comment by Wayne on March 10, 2009 at 12:58 pm

  • Well, Jan, you can legitimately say that you would be glad to sell your website for a cut of the profit… GRIN. I mean, talk about a great spokeswoman! This really was a great marketing idea, but they should have researched their name and domain needs FIRST.. They would have quickly discovered that TiddyBear was already in use.

    Comment by MizPoohBear on March 10, 2009 at 2:53 pm

  • this iz a wierd tiddy bear never heard of until i lookd it up? well i didnt knw that tiddy bear would be place on the wierd spot.

    Comment by sam on August 22, 2011 at 11:18 pm