He’s Baaaack: Anthony Robbins Returns (and Brings Tom Selleck with Him)

Probably no personality dominated TV infomercials in the 1990’s more than Anthony Robbins. But his once-ubiquitous infomercials abruptly disappeared from the air, probably because of market saturation.

Now Tony Robbins has returned to the airwaves with an infomercial for his “Ultimate Edge” program. This latest Tony Robbins infomercial sells a “coaching” package of his usual rah-rah motivational bullcrap. And as in his infomercials of olde, lots of Hollywood celebrities and sports stars appear to declare that Anthony Robbins caused all their success and their own talent and hard work had nothing to do with it.

Tom Selleck of Magnum P.I. fame interviews Tony Robbins here—yet another former mega-star reduced to hosting an infomercial. Selleck appears so sedate that one wonders whether Tony Robbins’ hypnotic spell has turned him catatonic

This infomercial declares that Robbins “has become famous for his big smile and larger than life energy”—which is a nice way of saying he has the physique of Lurch and the hyperactivity of Matthew Lesko.

With his Ceaser haircut and wispy goatee, Robbins looks like a haggard middle-aged man desperately trying to appear hip and youthful.