Easy Curves Commercial: Breasts in Motion

I recently wrote about the trend of infomercials displaying gratuitous cleavage. One commercial, however, shoves breasts in the face of TV viewers, and it’s not gratuitous at all!

The commercial advertises a product called Easy Curves. Easy Curves is a piece of exercise equipment that is supposed to work the muscles underneath the breasts for a larger bust line. Check it out:

Wow. Even in the Shortcuts to Internet Millions infomercial we never get to see breasts in that kind of motion. (Of course with the amount of silicone pumped into Tina Milano and Kelly Britz, I doubt anyone ever gets to see those things in motion.)

In case you missed it, here’s the “money shot” of the Easy Curves commercial:

If a woman uses Easy Curves in front of a guy it will probably turn him on even if it doesn’t actually increase the size of her breasts.

At only $9.99, EasyCurves is one of those products that is cheap enough to try even if you really believe it’s a scam that’s not going to work at all! (Just make sure you have enough room in your closet next to your old Suzanne Somers Thigh Master.)


  • 32 Responses to “Easy Curves Commercial: Breasts in Motion”

  • I agree with you completely about cleavage on TV.Not just in commercials,but just about every show on tv! it is ridiculous. this product cannot work,because your breasts are mostly fat glands,and those cannot be made bigger,except when you are pregnant or have surgery. And as you get older,gravity takes over,and that certainly can’t be changed! there is no”underlying”tissue! my plastic surgeon told me that years ago. I had breast reduction,and he told me that losing weight would not reduce the size of my bust. unbelievable how gullible women are.

    Comment by melissa miller on July 9, 2008 at 1:00 am

  • Ok. I know some folks may not fall for the hype in this video. But I’ve personally noticed my breasts get larger when I gain weight and also get dramatically smaller when I work out. So, Melissa, I’m sorry but I cant agree with your surgeon. Being physically fit does change your breasts. And there is muscle under your breast that, when worked out, help keep your breats upright (not forever of course). I think your surgeon was just trying to get paid. Talk to any physical trainer or massage therapist. Your breasts are what you make them.

    Comment by Jo on July 12, 2008 at 11:46 am

  • I could watch this all day long. It’s a masterpiece.

    Comment by Fiar on July 14, 2008 at 4:48 am

  • Melissa you are completely wrong. I agree / Fiar that your surgeon just wanted to make a payment on his beach property! YES what you can do to enhance your bust is limited but toning up your pectorial muscles can lift the breast making them appear larger but definately having them sag less. Although I do agree that some selling points and the way they “sell” is misleading but passing on misinformation is not going to help either!

    Comment by Christie on September 20, 2008 at 8:53 pm

  • hello and i completely disagree with this infomercial.Because there is a muscle under your breast but just like everything also on the body can be helped so i do understand it help the muscle work out but the bigger part is wrong because its very simple:your breast are made up of about 95%fat and 5%of blood,ect. so working out like running and stuff might make them smaller because your are losing fat and they might get bigger if you gain wait because of the fat will go in different places.i had a diff story i had a breast reduction of 3 breast sizes because when i worked out i didnt loose weight on my breast but anyway it all depends on the body type you have but brease it still made up of fat.(sorry for the long replay)

    Comment by latiara on November 15, 2008 at 2:52 am

  • Haha ya it sounds like you’re the gullible one Melissa!! Wow this really backfired in your face didn’t it! I thought everyone knew that when they loose weight their breasts will get smaller! HA looks like that DOC of yours really took you for a ride on that one! Ya you’re right– it’s amazing how gullible some women are.

    Comment by melanie on November 21, 2008 at 9:26 pm

  • Melisa ,

    I agree with you in one way, when you said that breasts on TV look “unatural”, but when you say that the breasts are made of fat, you are wrong.FYI there is muscle in the breast.
    “And as you get older,gravity takes over”–this is a brain washing stratagey that I hear in some places , such as costmetic counters that sell expensive creams. If you would know a bit of physics and understand it, you would know that the gravity is there at any time and it doesn’t have anything to do with aging. Gravity doesn’t increase while we age, it’s there at the same level, at earth level is 9.81 or so.
    What makes the breasts “fall down” once we age is the lack of firmness because once we age the muscle get less firm and less elastic.The same thing happenes with the skin. So gravity action is pure BS and I am really impressed by the number of people believing that. How stupid they are!

    Comment by Me on January 1, 2009 at 1:39 pm

  • I know one thing, when I gain weight, my chest looks bigger. When I lose weight, it looks smaller. I don’t know much about gravity, but I doubt it has anything to do with your breasts. For the young lady who got the implants, thats just the easier way to get the look of firmer breasts without putting in the workout. It’s just like getting a tummy tuck, only thing, you didn’t do the crunches.

    Comment by Slim on January 5, 2009 at 8:00 am

  • omg seriously you people are to funny. i have to say that y’all are right. i didnt know that gravity could sneak up on a person like that.haha.sorry mellissa but you been had girl.

    Comment by me on January 5, 2009 at 8:03 pm

  • My mother told me that she was an AA-cup until she had me. That’s a hell of a price to pay for bigger tits.

    Comment by Gutbucket Lardner on January 18, 2009 at 11:26 pm

  • I can’t believe that you all actually have time to critique infomercials! Do you not have any other cable channels?? Housework??

    GET A LIFE! At least I was actually searching something worthwhile when I stumbled across this ‘lovely’ blog!

    Comment by Nichole on January 29, 2009 at 2:07 pm

  • Hey Nichole,

    You sure seem to have time to critique people who critique infomercials, so I guess you must have all your housework finished.

    Thanks for your ‘lovely’ comment.

    Comment by Paul Lucas on January 29, 2009 at 3:28 pm

  • ha! when you gain weight you gain it everywhere!LITERALLY!

    Comment by shauna on February 2, 2009 at 12:19 am

  • be careful when you order this thing you will automatically get money taken again and again for some pills the divice is a cheap plastic workout that is maybe worth the original 23.00 paid for but no more my advice go to your local gym or sporting good store and buy something like it then you know that you won’t get another bill.

    Comment by Jennifer on February 13, 2009 at 9:36 am

  • I got this thing. Not so much for a boob lift but it works great on the arms. The only down side to the product is when you buy it, it comes with this supplement pill. After about a month of getting easy curves they start sending you bottle after bottle of this crap. It’s $26 + $12 shipping I keep calling them to cancel and they keep billing my credit card and sending this crap. I have been billed over $200 and they will not stop sending.

    Comment by shinra on February 19, 2009 at 8:06 pm

  • you people are all wrong, my friend sheri bought this thing and shes been using it for a while now and she used to be a size 36A and now shes a 38C so i think it does work i think im going to by one for myself.

    Comment by Ashley on February 23, 2009 at 9:59 am

  • I just bought this and compared to getting home from work and not doing any exercise, this feels good around my chest area and for my arms.
    The way you do the exercises is helping with my posture also and my core if you stand correctly.
    I also us it for my ABS, secret, I extend it and I ist on teh floor with legs together slightly bent and i raise myself slightly up and i twist from left to right in a rowing motion. I hold it in my hands to balance when Im doing quats. This bargain peice of equipment is great. You can lye on the floor and rest it on your ankles and tehn lift you legs up keeping them straight and together so you get a controlled motion in your lift.
    Girls, I dont know why you are all being sceptical. Toning your body requires doing something and if you put in the effort and invest in this great peice of equipment you might also have something good to share about the results it can give you.

    whatever your doing for toning and fitnees, if it works for you, you enjoy it and are getting results then keep doing it.

    Love ya

    Comment by ana on March 5, 2009 at 8:08 pm

  • Actually, your breast do get larger. Bra size larger atleast. When your breast aren’t firm, you wear a smaller size in bras than a person whose breast are firm. Work the muscles in your breast for a while, and they become firmer. If they become firmer, then you go up a bra size. The largness was already there though, just hidden by flab. If that makes sense. Sorry, I’m not a good explainer.

    Comment by Jenny Ann on March 15, 2009 at 3:45 pm

  • I purchased this item for my wife and have seen noticable results. My only problem with the easy curves company is that when i bought it for the original 9.95 + S/H it came out to be 26.00 and then i got charged an aditionall 19.99 two more times even after cancelling the vitamins. i am currently still being charged even with confirmation numbers.

    Comment by Jake on March 16, 2009 at 3:13 pm

  • just a few facts, after seeing this commercial and reading these insane comments..

    i am currently in graduate school & am taking gross anatomy. we just dissected cadavers where i have actually seen & touched in person what your breasts look like under the skin. Structural support of the breast is the upper ribs and the pectoral muscles, on top of that is nothing but a compartment of the mammary glands and on top of that, adipose tissue (fat).

    Working your pectoralis major and minor is not going to make you have “big boobs”. And it doesnt make your breasts “firmer” because they are UNDER the breast tissue & glands. And having firm vs. saggy breast has nothing to do with how much you work out.. that’s all genetics, sorry. Maybe it can help make them stay high and perky…. but thats about it..

    I am a 32A and i work out everyday with my boyfriend who is a certified personal trainer, and i eat healthy. Breast size is all dependent on GENES (CHROMOSOMES!!!)- It’s a PHYSICAL TRAIT that you are BORN WITH.

    Here are some pictures to show you the muscle under your breast:

    Comment by ceecee on April 19, 2009 at 3:12 pm

  • i haven’t bought. nor have i tried it. but i do believe it works. the same process happens when you you push ups. my mother told me of an exercise when she was in school, when you press your hands together in font of your chest. (i don’t know how to explain it,) it’s to build the muscle in the chest that holds them up or something. any thing that works that muscle will lift your breasts.

    Comment by hakudoushinumbernine on May 26, 2009 at 5:09 am

  • DO not buy this product at all. It is a scam. You get the product, and they automatically enroll in a continuity program which means you continue getting the essential boost (which does not work). They charge you and arm and a leg for these pills that are probrably more damaging than helpful. DO NOT BUY EASYCURVES. Beware of scammers.

    Comment by R.W. on June 1, 2009 at 12:54 pm

  • I brought this thing and I must say that I know it working my arms and chest muscle. Also, R.W. You must read the fine print. After I ordered mine, I cancel the continuity problem two days after before I received my bar. So I would not be charge. So, if you don’t want to be in that problem, you should cancel the program that they automatically enroll you in.

    Comment by Chay on July 16, 2009 at 5:25 am

  • My eyes must be deceiving me but that one chick looked like the ex-pornstar Racquel Darrian,

    Comment by Kfizzle on July 27, 2009 at 1:43 am

  • wow. i feel so much smarter now. i’d better buy two so my boobs can get as strong as my brain. i can almost feel the lactic acid build up in my brain stem…. oh wait. that’s a tumor from the stress of reading this and realizing what our future as a species looks like. good luck with your tits.

    Comment by meg on January 3, 2010 at 1:50 am

  • I know for a fact that your breast get bigger when you can weight & get smaller if you lose weight.
    My aunt was about a B38 or a little bigger and she lost weight now she is only like a B30-B34 something like that.
    I gained weight, my boobs got a little bigger & I lost weight and they got smaller which im only a A32 & i only weigh 95lbs but thats because i have a high matabilsm.
    Anyways I ordered this product Jan. 11 & i should be getting it the 21st, soo i will see for myself if it works.
    & FYI boobs are made up of mostly “fat”.
    Yeah you have muscle in your breast but its mainly just fat.
    If your wanting little bit bigger breast, Try massaging your breast it helps them get a little bigger, but dont massage them to much it will just make them smaller.
    I massage my breast and they got a little bigger.

    Comment by amber on January 18, 2010 at 11:00 am

  • To Melissa Miller – Unbelievable how gullible some women are?? Unbelievable indeed!! You just posted here in detail how you let a PLASTIC SURGEON convince you that exercise will not change your body – only PLASTIC SURGERY will do the trick. My god. I’m sorry but your comments were so absurd they could not be ignored. You’re ridiculous – but also hilarious! lol

    Comment by Kristin on January 24, 2010 at 12:10 pm

  • This may be the smartest thing Im about to say..Has anyone every thought to order these items on prepaid cards??? duh, if the money isnt there to take then they cant keep billing you..or how about canceling the card u used and get a replacement card?? there are several ways to be scammers at there own game!

    Comment by sheryl on February 1, 2010 at 7:00 pm

  • Shut the hell up you old ass shaggy bitches.

    Comment by Ceirra on February 9, 2010 at 10:51 pm

  • If it makes any difference I make my living as a plastic surgeon specializing in reconstruction. A big part of my clients are women who have been left with mangled breasts after breast cancer. If I had a yacht or a mansion on the beach I wouldn’t be able to devote as much of my time to charity so I don’t think I am a risk of tricking anyone so I can make a payment on those items 😉

    I am sure none of you will be shocked to learn that my professional opinion is that Easy Curves is no miracle. It can be a nice alternative option for those who do not like other simple exercises that work out the chest area but still want to strengthen part of the breast’s support system which can, in part, help reduce the appearance of sagging. Most effectively used as a preventive measure over time the same way that people moisturize their face before they get wrinkles to reduce and delay the wrinkles they do get as they get older.

    Easy Curves will not increase the actual cup size of the breast. It will not turn a 34 C to a 34 D. What it will probably do is turn a 34 C into a perkier 34/36 C.

    Some things mentioned above that don’t change cup size:

    Massage – Massaging the breasts increases blood flow and may cause the breasts to swell due to an arousal like effect. However the result is often not enough to notice unless you or a partner is doing the massaging. The effect also hardly ever lasts more than 5 minutes. Massaging them every day will not permanently increase your cup size.

    Strength training – The thing that separates your breasts from male pecs is that on top of the pectoral muscles rests mammary tissue and fat. The best training these muscles can do is provide the effect I described above when I mentioned the possible results that Easy Curves can provide. Your breasts are not made of muscle so you cannot work them out like a body builder. Don’t be fooled by products that seem to work this way. There are enough men that think “Penile pushups” will give them a third leg already.

    Currently there are only a few things that can change cup size.

    Hormones – When women experience their period or pregnancy their breast tissue often swells. In my case I go from a 34D to a 34DD one week a month. Birth control that contains hormones may also make a small difference for extended periods of time.

    Weight gain/loss – Your body stores extra fat everywhere, even on and around your breasts. Because of this, certain degrees of weight gain and loss combined with different body types can influence your cup size. When you gain enough weight fat will be stored on your breasts and especially in the area between your breasts and your armpit. This doesn’t change the mammary tissue but depending on the bra you wear and your body type this fat often falls into place in the cup of your bra and to avoid looking “lumpy” a bigger cup size is often helpful. This change scales to the amount of weight you gain/lose. Those freshman 15 shouldn’t alter more than your band size but in cases of 40, 50, 70, 100 lbs or more you should have to buy a different bra. This has limitations of course. In cases of extreme weight loss (such as lap band surgery) the body doesn’t recover as well especially in older women. Some fat in your breasts will not go away till perhaps the point of literally starving to death. In the same way we don’t lose the fat the grey matter in our skull is made of each time we drop 5 lbs to squeeze into that dress Saturday night.

    Surgery – Breast enhancement and reduction involves altering the cup size via implant or removal of breast tissue. (On a side note: because I am a professional and I know there are women here who are considering breast alteration, specifically augmentation. Please do research and make sure you know all the information you can get. I highly recommend you look at nude photos of people who have a similar body type to you who have had augmentation surgery. Use the internet, ask your surgeon. Moderate breast augmentation looks best on women who have a little more meat to help smooth and produce a more natural look while nude. Women who have a low level of body fat often get results that have a “glued on”,”traffic cones”, or awkward “stuffed sausage” look. A lot of my clients that are not cancer survivors are women that let their surgeon talk them into going from a double A to a C or D cup. While they feel their confidence while clothed has gone up, their self image while nude was completely destroyed. Many of these clients came to me as a last effort to save a struggling relationship suffering from lack of intimacy because of poor body image. I recommend one cup size increase possibly two maximum, really think hard if you are considering doing three sizes or more and I cannot stress this enough: Walk out on any surgeon who tries to convince you of ANYTHING without providing a large portfolio of his own work containing evidence that back up his claims.

    In conclusion Easy Curves is just as effective as any exercise that works your pectoral and surrounding muscles such as the push-ups and wearing a bra while you sleep. (actually I am pretty certain that you will be more pleased with the results of 5 minutes of push-ups per day) but if you can’t stand push-ups and wearing a bra to bed the Easy Curves is not a bad alternative for $10.00.

    Comment by Dr. V on March 9, 2010 at 7:50 pm

  • Also: For those who want to increase the appearance of their curves without the risk of surgery or falling for things that stretch the claims of results thin I recommend playing around with different cuts of clothing and different bras. My favorite thing to recommend to my clients is one of the level 5 swell bras from Victoria’s secret. The Miraculous push-up bra makes your bust look two cup sizes larger and does it well. It also comes in sizes from 32 AA to 38 DD and is a hell of a lot cheaper than surgery. I have had more than one client decide they preferred wearing one for that extra boost of confidence to surgery and not one of their partners have noticed the difference between wearing the bra and nude until pointed out to them. (No bait and switch syndrome you get with inserts or stuffing).

    Comment by Dr. V on March 9, 2010 at 8:18 pm

  • I don’t care WHAT the breasts are or are not made of,,,this commercial is so laughable I can hardly stand it!! If you watch the video closely, when the women is demonstrating this piece of garbage, her breast are apart, then pushed together by some kinda mechanism under her shirt! Anyone who forks out more than $5 dollars for this piece of crap is a sucker!!

    Comment by Missy on May 5, 2010 at 7:14 am