It’s a Stuffed Animal…It’s Something Else…It’s a Pillow Pets Rip Off!

The Pillow Pets ad was one of the most successful TV infomercials targeting the kids’ market. You cannot step into general big box retailer without seeing piles of these things on display. Pillow Pets are succinctly described by the annoying jingle, “It’s a pillow. It’s a pet. It’s a pillow pet.”

If you are lucky enough to have never seen the Pillow Pets commercial, then please watch the video below and become as miserable as the rest of us.

The incredible popularity of Pillow Pets has inspired more imitators than any infomercial product since the Snuggie launched a thousand knock offs. The basic formula seems to be:

1. Create a stuffed animal.
2. Make that stuffed animal convertible into something else.
3. Produce an infomercial with a really obnoxious jingle.
4. Get rich.

Here are a few of the products hoping to become the next Pillow Pet:

“They are happy, Happy Nappers and they love to play with you!”

Like Pillow Pets, Happy Nappers are stuffed animals that can become a pillow. But the gimmick here is that they fold up into a dwelling appropriate for that type of stuffed animal. So the dragon doll folds up into a castle pillow, the cow doll folds up into a barn pillow, and so on. The Happy Napper is the only Pillow Pet rip-off (so far) to find any commercial success.

The Happy Napper jingle is just as grating as the one for Pillow Pets, but at least it is a lot less infectious:

“Pawggles, my Pawggles, they give me the giggles. Pawggles, my Pawggles, they turn into slippers.”

Pawggles are slippers that fold up into stuffed animals. And imagine how much fun kids will have playing with a toy that has been in contact all day with dirty floors and their disgusting feet!

“Stomp, stomp, stomp Stompeez!”

Stompeez also combines stuffed animals with slippers, but they don’t fold up into a stuffed animal. So really these are not much different than the animal head slippers that have been around for years. The only difference is that a body part of the animal will move whenever a kid “stomps” the slippers. The jingle is pretty straightforward: “Stomp, stomp, stomp Stompeez!”

“It’s a pillow! It’s a blanket! It’s a Quillow!”

The Quillow is really more of a Snuggie rip-off, but it’s catchphrase, “It’s a pillow! It’s a blanket! It’s Quillow!” was clearly inspired by the Pillow Pets slogan:

“It’s the Rollee Rollee Pollee! It’s the Rollee Rollee Pollee!”

Rollee Pollee is a blanket with a pillow attached. It really doesn’t really convert into anything and it is not a stuffed animal (although a Pillow Pets copy called “Huggie Pets” is offered as a free bonus). The jingle, however, is as irritating as the one in the Pillow Pets commercial. Let’s hope Rollee Pollee never catches on:

“BlanKid Buddy. BlanKid Buddy. It’s a pillow, a blanket, and backpack, too!”

Why convert between 2 items when you can convert between 4 items! BlanKid Buddy brags that it is “a 4-In-1 blanket, backpack, pillow, and plush animal.” Its song is even more repugnant than the Pillow Pets ditty:

“WugglePets. WugglePets. Snug ’em. I hug ’em. My WugglePets”

If you ordered a stuffed animal and it arrived without the stuffing, you would considered it defective and return it for a replacement. But Wuggle Pets wants you to believe a stuffed animal without stuffing is a good thing because you get the joy of stuffing it yourself. This is an attempt to get the Build-a-Bear experience on the cheap:

And just to finish off those of you who still have your sanity, here is a medley of all these annoying jingles:

Please leave a comment to let us know which of these jingles you find the most annoying.


  • 14 Responses to “It’s a Stuffed Animal…It’s Something Else…It’s a Pillow Pets Rip Off!”

  • Tough call but I’d say the Pawggles and Blankid songs are most annoying, with an honorable mention for the Rollee Pollee.

    Comment by euGene on October 22, 2011 at 4:11 pm

  • I vote for Stompeez as the most annoying. It actually encourages kids to make that annoying stomping noise.

    Comment by Daniel on October 22, 2011 at 5:08 pm

  • I’m afraid to listen to any of them. I’ll get an earworm.

    Comment by Julie on October 22, 2011 at 6:07 pm

  • I think they’re cute!! I’m getting a pair for my 12 year old neice for Christmas. Hey, its the holidays, a recession, and people need to make money any way that they can.

    Comment by Angel on November 19, 2011 at 9:59 pm

  • I think the jingles to pillow pet, stompeez are cute. When childrens voices blend like that, they sound like angels. I’m not too fond of the jingle to Happy Nappers. Whoever writes these jingles they need to put more thought into the lyrics before giving them to kids.

    Comment by Angel on November 19, 2011 at 10:11 pm

  • Wow, as of this writing several more Pillow Pets knock offs have all EXPLODED during the month of December.

    The creepiest being the CuddlUppets. A Blanket and a Puppet.

    Comment by Edward on January 14, 2012 at 12:24 pm

  • cuddluppets is annying !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Comment by karn on January 22, 2012 at 5:11 pm

  • Rollee Pollee is annyoing and also BlanKid Buddy

    Comment by jerica on January 22, 2012 at 5:13 pm

  • I played them all at once, and it burned my ears off.

    Comment by Lauren on January 29, 2012 at 1:19 pm

  • All are ripoffs of popples from the late 80s anyway.

    Comment by eddie on February 22, 2012 at 1:23 pm

  • Comment by manafichu on April 8, 2012 at 8:47 am

  • I remember quillows from a decade ago – we both keep one in our cars. Never thought they’d be commercialized like that, though.

    Comment by Jeff on June 25, 2012 at 11:09 am

  • The happy nappers jingle is stupid. “We are happy, happy nappers, We’ll make all your dreams come true.”. Seriously.
    ~~I also got a Pillow Pet and Stompies. They are really expenxive and do nothing. The stompies don’t even stomp well, and the pillow pet like got all these holes in it! The products are just as stupid as the commercials. (But the pillow pet WAS quite soft though.)

    Comment by thePinkKitty on June 24, 2015 at 6:59 pm

  • I don’t know which one is the most annoying. I’d say the BlanKid Buddy.

    Comment by ScalfredGreeny on February 21, 2017 at 12:14 pm