Snuggie Commercial Attempts to Extend Fad by Doing the Macarena!
In late 2008 and 2009, the Snuggie blanket with sleeves was all the rage. The infomercial aired constantly on TV. Comedians cracked Snuggie jokes and parody videos appeared online. Dogs got their own Snuggie and so did kids. Sports teams sponsored Snuggie days at the park. Several knock-off Snuggie products tried to cash in on the trend. There were even Snuggie pub crawls, where young hipsters got smashed while draped in blankets with sleeves.
But by 2010, the Snuggie phenomenon was played out. So how does a 2009 fad restore its former glory? By dancing the Macarena, of course.
This pathetic attempt at reviving a 2009 fad by associating it with an even more decrepit 1996 fad has to be one of the lamest and saddest attempts at relevancy since Vince Offer did an Eminem commercial.
In addition to the Macarena song and dance, the new Snuggie infomercial makes reference to several other fads such as tie-dye and peace symbols (which peaked in 1968) and hula hoops (which peaked in the 1950s). The whole thing reminds me of a middle-aged person who tries to “relate to the youth” by using hip expressions—and just ends up looking more like an old fogey than ever.
As the kids say, FAIL!
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- Cozy Caftan Tries to Sell Itself as a Chic and Sexy Snuggie
9 Responses to “Snuggie Commercial Attempts to Extend Fad by Doing the Macarena!”
Comment by Jeremy @ We Took The Bait on August 10, 2010 at 11:39 pm
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