The Amazing Transformation of Lawrence Ross from ExtenZe into Milton Lawrence from Heat Surge

In 2002, the infomercial for ExtenZe “male enhancement” pills aired. This version of the infomercial featured Ron Jeremy and several of his colleagues from the world of adult video. Little noticed in the cavalcade of porn stars was a person Ron Jeremy introduced thus: “Now we have this boring guy from the makers of ExtenZe. He’s so boring even saying his name bores me: Lawrence Ross.”

Later on the show, however, porn star Ruby expresses a desire to know “Lawrence” better:

Perhaps Ron’s rant about his name really got to him, because in 2008 the same person appeared on the new version of the ExtenZe infomercial with co-host Bridgetta Tomarchio, but this time he introduced himself only as “Ross.” (Ross is not to be confused with Frank, Bridgetta’s co-host on an earlier version of the ExtenZe infomercial who also appeared as a jerk contestant on an episode of Blind Date.)

In 2009, the same man appeared on a totally different infomercial with yet another name change. This time he appeared on the infomercial for the Amish Heat Surge heaters under the moniker “Milton Lawrence.”

I wonder what the reason for all the name changes could be and what effect these will have on the man’s career.

Somewhere out there a manufacturer of Amish male enhancement pills (all-natural!) is trying to track down the perfect host for their infomercial. But they are unable to find him because they can’t figure out what name he is currently using. So they decide to hire Cathy Mitchell instead.