I’m Sure the Euro Braider Isn’t Painful at All

Broadcast infomercials have a long history of promoting beauty products that could double as torture devices—such as the legendary Rejuvenique electrified mask and Facial Flex mouth exerciser. The Euro Braider is another commercial in that hallowed tradition. The makers of the Euro Briader believe they can convince women to attach their hair to this device and let it spin their locks in a rapid circular motion:

The best part of the commercial has to be when they show a girl getting her hair braided “the old fashioned way” in a state of pain and agony—while the girls getting their hair twisted in the Euro Braider are all smiles.

Men, if you are ever upset with your woman, don’t pull her hair—that will get you a domestic violence arrest and possible appearance on Cops. Just give her the Euro Braider as a “present” and let it do the dirty work for you.

A great idea for follow-up marketing would be to offer customers of the Euro Braider a membership in the Wig of the Month Club. After all, they’re going to need it.