Wearable Towel Rips Off the Snuggie

Someone must have seen all the cash the massively successful Snuggie brought in last year and decided to create something similar, but not quite the same. The result was the Wearable Towel. Billing itself as “The Towel With Arm Openings” (a phrase that echos Snuggie’s motto “The Blanket with Sleeves”), this product is a towel with three holes that allow it to be worn as a tunic or toga.

The biggest way the Wearable Towel rips-off the Snuggie, however, isn’t in the product itself but in the commercial for it:

Just as the Snuggie comercial started off with a cutesy rhyme, so does the Wearable Towel ad:

You want to stay covered after being wet
But your towel just won’t let.
Robes are heavy and hot.
And towels with fasteners? I think not!

Compare this to the Snuggie doggerel:

The Wearable Towel ad is one of those commercials that make you wonder if the product is real or if the whole thing is some sort of elaborate prank. This impression is greatly reinforced by the actors, who have trouble keeping a straight face while demonstrating this thing.

I doubt the Wearable Towel will duplicate the raging success of the Snuggie. Many people spend hours watching TV or reading while wrapped up in a blanket. But the only time most people have an occasion to “wear” to towel is in the few seconds walking between the shower and the bedroom. If cynics responded to the Snuggie by suggesting people just put on a robe, how much more will they say that about the Wearable Towel?

Maybe they can market bulk quantities to frat houses holding toga parties.


  • 4 Responses to “Wearable Towel Rips Off the Snuggie”

  • “Ideal to wear BEFORE a swim”

    Eh? ? ? ?

    Comment by Ian on July 17, 2009 at 3:20 pm

  • Well, you know, I have a towel wrap with velcro that I use all the time. I keep my towel on until after I have put on my makeup – then I get dressed. So, this actually looks kinda appealing to me. Make fun if you want, but what’s the big difference between a towel wrap and this thing? Only, I have a problem washing my towel wrap with velcro because stuff sticks to it in the washer and dryer – to the velcro. This looks like an alernative to that and I just might try it. Go ahead and laugh – I can take it!

    Comment by Annie on July 24, 2009 at 11:09 pm

  • The fun of a towel wrap is the anticipation that it will “accidentally” fall off. Oopsie!

    Comment by Visaman on August 3, 2009 at 3:51 am

  • My roommate in college (back in 2002 and 2003) had one of these things–or something very similar–so they aren’t EXACTLY new. It was stupid then, though, and it’s stupid now.

    Comment by Canaduck on October 12, 2009 at 1:03 am