The Cult of the Today Show Don the Snuggie Robe

On yesterday’s edition of The Today Show on NBC, Al Roker, Matt Lauer and company all put on the Snuggie Blanket with Sleeves. I always thought the cast of the Today Show had been brainwashed, but now they actually look like it.

If watching that video doesn’t convince you that wearing a Snuggie makes people look absurd and cult-like, then I don’t know what will.

Because its typical viewer is a 45-year-old soccer mom in Minnesota, the Today Show is one of the most consistently brain-dead programs on the air. Therefore, I am actually surprised that they make some rather funny and interesting comments about the Snuggie. (I wonder if Matt Lauer’s final comment—”We’re sellin’ Snuggies, baby”—is a reference to MC Hammer’s line in the Super Bowl ad: “We’re melting gold, baby.”)

Note to inventors: If the cast of the freakin’ Today Show is making wisecracks about your product, then it may be one of the lamest things ever created.


  • 11 Responses to “The Cult of the Today Show Don the Snuggie Robe”

  • They’ve sold $80 million worth of these since September…I guess ridiculous infomercials work.

    Comment by Andy on February 5, 2009 at 12:20 pm

  • Sites like this are selling snuggies. But I love it anyway.

    Comment by Josh Einstein on February 5, 2009 at 10:48 pm

  • I’ve never watched Today Show, but after your recommendation, I plan to watch it next week.

    Comment by Znkp on February 6, 2009 at 2:27 pm

  • Their observations are accurate and comments are witty.

    Comment by Znkp on February 6, 2009 at 2:28 pm

  • You know,the rule is if you call someone “stupid” you need to check if you might actually be looking in a mirror! Tell me, do you believe the Earth is flat?

    Comment by Pat on February 10, 2009 at 4:48 pm

  • Snuggie is fine for tall slender dumb blondes, but for more normal average size persons it is too long and closes poorly. Your butt or your belly will be cold and not covered. The fact is it is soo long it drags and dusts the floor. Workes must better than “seen on TV” RoboMaid to clean tile floor.
    So many recent “as seen on TV” products make you a buyer who should be beware, you stop buying all together. This makes the economy go in the crapper. Then we get a Federal government stimulus package that will truly make you sick.
    But then you find you are now denied health care because you are too old.
    I found a good use for my Snuggie. Use it to start a fire in your fire place. But although it burns well and warm, it smells bad as it burns. Hunter

    Comment by Hunter Kemmet on February 14, 2009 at 11:40 am

  • I am a very tall male (6’5″), so maybe the Snuggle will work out for me. It shouldn’t be “dusting the floor.” I’ll have to try one out.

    Comment by Scott Mercer on February 19, 2009 at 5:38 pm

  • I bet egotesticle (pardon my jargon), mATT LAUER would make his family wear these. He seems like an a-hole to follow trends and put other people down in the process. Just look what a big shot he thinks he is,since KATIE left. Matt you’re an IDIOT! and I hope you’ll realize you’re not the Star of the show…prick!

    Comment by Mike Sailor on February 25, 2009 at 11:23 pm

  • I agree with Mike Sailor. Matt Lauer has such attitude and is a narcissist! Also, the Snuggie is merely a “glorified” hospital gown–that DOES NOT cover ones backside too well–which makes the wearer look like a complete fool!

    Comment by ahyperdoc on March 1, 2009 at 11:40 am

  • Incidentally, I stumbled upon this video today:


    Comment by EMR on March 2, 2009 at 12:12 am

  • LOL, I clicked on this because I thought it was about the Today program on BBC Radio 4… imagining John Humphries or James Noughtie in one of these things is hillarious (not that I know what James Noughtie looks like, as it is a radio show, but John Humphrie wouldlook ridiculous, and the idea of Noughtie’s tones emarging from a Snuggie…). Humphries quizing Mandelson or the Prime Minister in one of those would make my day. I must now go ad collapse in hysterics on the floor.

    Comment by Nostifaru on January 10, 2010 at 9:12 am