We’re Melting Gold Baby: Super Bowl Commercial Stars MC Hammer and Ed McMahon

Just when a lot of major companies are cutting back on their Super Bowl ads due to the sluggish economy, dinky little is actually debuting a new commercial during the Super Bowl broadcast.

And the ad that will air this Sunday isn’t the same commercial you’ve seen endlessly on UHF and cable TV stations during Springer and re-runs of Bonanza. These are new commercials starring has-been, D-list celebrities MC Hammer and Ed McMahon.

This is another pathetic case of once-popular celebrities being forced to do infomercials to scrounge up some extra cash. This kind of thing is nothing new for MC Hammer, who was once the most popular rapper on the planet: MC Hammer has appeared in commercials for Nationwide Financial Services, which offers loans and insurance to people with screwed up finances.

Ed McMahon spent decades as Johnny Carson’s sidekick on The Tonight Show and was the host of Star Search. McMahon ran into well-publicized financial troubles of his own last year and nearly had his home foreclosed. Now the man is reduced to appearing in a cheesy commercial. Sad—but hey, it’s a paycheck.

I also found these Cash 4 Gold banner ads featuring M.C. Hammer and Ed McMahon:

Notice that MC Hammer is holding a gold sledgehammer. (A gold hammer, get it?)

Apparently Cash4Gold is going to try to make “We’re Melting Gold Baby!” into the next big pop culture catchphrase.

Ed McMahon poses with a golden microphone. By the way, it looks like Cash4Gold exhumed Ed’s body to get him to appear in their ad. Maybe Ed could convince Johnny to join him in the next one.

I am, however, disappointed that the transsexual and the New Jersey gold digger from the original ad have been denied their chance at Super Bowl stardom:

Update: I’ve found a video of the commercial and posted it above. It looks like Cash4Gold went for intentional humor in their Super Bowl ads (unlike the unintentional humor of their previous commercials).

For Ed to twist his famous catchphrase to, “Heeeeere’s Money” is reminiscent of Mr. T being forced to use his old A-Team catchphrases in the Flavor Wave Oven infomercial.

Although the Cash4Gold banners quote MC Hammer as saying, “We’re melting gold baby!” on the commercial it sounds more like he is saying, “We meltin’ gold, baby!”—which makes it even better.


  • 15 Responses to “We’re Melting Gold Baby: Super Bowl Commercial Stars MC Hammer and Ed McMahon”

  • That’s sad that Ed McMann would have to do the Cash for Gold Superbowl commercial, but at least they didn’t make him get a sex change.

    Comment by aimhire on January 31, 2009 at 11:03 am

  • For a moment, I was under the impression that this is the porn edition of I must be crazy to think of MC Hammer as some pornstar.

    Comment by Znkp on January 31, 2009 at 1:17 pm

  • MC Hammer is a D lister no way, I am running out to by his CD this week. He is the world’s biggest rapper. Not including Vanilla Ice, of course.

    Comment by donald duck on February 1, 2009 at 6:55 am

  • ooops buy

    Comment by donald duck on February 1, 2009 at 6:56 am

  • Looks like cash4gold is angry about you posting their video. Hope you can repost it soon, I missed it irl and have been wanting to see it.

    Comment by Giddeon Fox on February 1, 2009 at 9:28 pm

  • Sue me..I actually thought the commercial was funny and original for these difficult economic times. I liked the gold pants and golden throne at the end

    I’d love to see more d-listers doing these types of commercials and maybe even getting put back on sit-coms.

    Americans love nothing more than those who have risen-fallen and then risen again.

    cash4gold at least gives you something unlike the dozens of other infomercials that promise riches and send you tapes and dvds which sit in the bottom drawer of your dresser for years.

    Comment by Kid Knuckles on February 2, 2009 at 5:36 am

  • Personally, i’d luv to have my own gold prosthetic joint! I’d be the man in my hood. Some people don’t realize though, this is the time to save (NOT SELL!) your gold. Why should you get measly amount of dollars now, when gold will be worth more later! The buyers (Cash4yadda) want your business so they can make the money,NOT YOU! I say clean out your closets,garage or attic and sell on Ebay (Yes,gold too) instead. Don’t hurt ’em Hammer!

    Comment by Mike Sailor on February 3, 2009 at 12:12 am

  • Actually Mike, your comment gives me an idea for another As Seen On TV product I should totally invent: the At-Home Smelting Kit!

    Comment by Giddeon Fox on February 3, 2009 at 4:48 pm

  • Right on Giddeon! good idea (for real). You wanna be partners? Split everything 50/50 of course.How about it? Donald Duck (Comments 3 and 4?!) you got it, “NOT” going on. It’s all about Tone Loc man! Now that man can rap and he will run circles around Hammer and Vanilla chump. He’s still sellin’ records to this day and touring. Get Wild with Funky Cold Medina!

    Comment by Mike Sailor on February 4, 2009 at 12:54 am

  • This morning I came across a short infomercial for Dollar4GoldFast (with a different, long-haired guy as the presetner) which sounds dangeroulsy similar to that of Cash4Gold.

    I think, they also showed as their website, which, by the way, I fail to locate/connect (I sound so much like Dr. James Chappell of Bowel Movement fame). I know, I was not dreaming because I was drinking coffee at that moment and some fell on my sweater (and the stain still exists).

    However, exists, but it is not what I am looking for.

    On another level, here is an article about Cash4Gold, the conclusion of which is anyhow a no brainer.

    Comment by Znkp on February 6, 2009 at 2:11 pm

  • Once again, typos ruined my career. It is actually, which leads to

    Also, the presenter of this infomercial is not long haired as I previously wrongly claimed; he just has longer hair compared to the cash4Gold guy.

    Comment by Znkp on February 19, 2009 at 5:24 pm

  • Comment by Znkp on February 19, 2009 at 5:28 pm

  • Yet another site looking for your gold:

    Note: They will pay you twice as much cash for your broken or unused gold items, compared to other national advertisers; they will even accept your dental gold.

    Comment by Znkp on February 28, 2009 at 8:03 pm

  • Ed McMann shilling for this level of crap is genuinely sad…anybody under 30 probably has no idea that he was part of the biggest show in the country.

    I predicted that when Johnny Carson retired, the popular culture would become much coarser without a tie-wearing WW 2-era guy in the picture; I believe time has proved me right.

    Comment by Barry on March 4, 2009 at 3:15 am

  • Got gold? Get cats!

    Swap your shabby tat for a tabby cat at

    Comment by Fi Lyon on July 6, 2011 at 7:24 pm