Ageless Male Infomercial Tries Subtlety to Sell a Male Enhancement Product

To appreciate the unique marketing for Ageless Male pills, you have to compare it to how similar products have sold themselves.

The sleazy tone for most “male enhancement” commercials was set by ExtenZe, which began airing TV ads 10 years ago and is still being advertised today. The first version of the ExtenZe infomercial featured Ron Jeremy, a mustached adult film star best known for the length and girth of his member. On his ExtenZe “talk show” Ron spoke with several of his professional colleagues, whose sole claim to fame is the ability to fornicate on film.

A recent version of the Extenze infomercial includes interviews about “size” with Playboy Playmates on location at the Playboy Mansion.

In 2008, Extamax took things in an even more sordid direction. Here, several nightclub tramps mock the men they’ve been with who weren’t well-endowed and promise to spread their legs only for men who are hung like Seabiscuit.

If you listen to AM radio at all, you’ve probably heard the commercials for Ageless Male from New Vitality. Now Ageless Male has a TV infomercial. Here we find a very different approach to selling a male enhancement product:

You see, Ageless Male is sold as a general testosterone energy supplement formula with ingredients that enable a man to do things like work at his desk, play golf, climb a flight of stairs…and maybe, possibly, just perhaps, be better in the bedroom.

Contrast the subtlety of using visuals in which half a man’s body is translucent to the comment in the Extamax infomercial that “You can’t be man if you only have a one-incher.”

Sure, 80% of the men who buy Ageless Male are getting it so that they can be a tiger in the sack, but because it is sold so tastefully they don’t have to feel like greasy perverts on the make. A bottle of Ageless Male can be freely displayed along with the multivitamins and Omega-3 supplements, instead of hidden in a bottom dresser drawer behind the copies of Swank and Gent.