EZ Cracker Commercial: Is Wendy the Snapple Lady the Next Billy Mays?

Here’s a blast from the past. Wendy Kaufman—better known as “Wendy the Snapple Lady”—appears in the latest infomercial for the EZ Cracker. (If you didn’t know, the EZ Cracker is a kitchen device designed to spare you from the grueling agony of cracking an egg.) Check out Wendy’s debut as an infomercial pitchman (pitchwoman? pitchperson?):

Infomercials often use A-list celebs from past decades to sell products (such as Mr. T and Lee Majors). But this may be the first time an infomercial has tried to use a D-List celebrity from a past decade to sell a product.

(Wendy Kaufman also appeared on the first season of Celebrity Fit Club, which from the looks of this ad didn’t stick. I remember one episode of that program had a gruff drill sergeant on to whip the contestants into shape. The drill sergeant declared, “These celebrities have everything done for them! They never have to work for themselves!” At which point I thought, “Do Biz Markie and Wendy the Snapple Lady really get to have everything done for them?”)

Someone in the DRTV biz apparently thinks Wendy could be the next Cathy Mitchell, Vince Offer, or Billy Mays. Notice how the producers are trying so hard to make “Hellooooooo from Wendy!” (spoken with outstretched arms) the next great infomercial/pop-culture catchphrase on the order of “Hi, Billy Mays here” or “Are you following me, camera guy?” With all due respect to Ms. Kaufman, I hope they don’t succeed, because Wendy is, quite frankly, as annoying as the squealing of a tortured chipmunk with the orchestral accompaniment of forks scraped against plates.

For those who haven’t seen the original EZ Cracker commercial, here it is. Don’t miss the woman getting a mouthful of muffin loaded with egg shells.