IntelliEAR Makes an Even Goofier Sound Amplifier Commercial

There are lots of infomercials for “personal sound amplifier” products on the air. (By the way, the definition of a “personal sound amplifier” is “cheap hearing aid.”) This crowded genre of infomercial includes Listen Up, Loud N Clear, Silver Sonic XL, Lee Majors Bionic Hearing Aid, and Sonic Earz.

Although a personal sound amplifier is a pretty boring product, for some reason many of these TV commercials are strange and goofy. These hearing aid commercials have presented us with:

• Perverted men eavesdropping on hot women at the gym and at a party
• Hot women in bikinis lusting after another hot woman in a bikini at the beach.
• Paranoid home owners snooping on neighbors.
• A shrill old wife nagging her husband.

You might think that with such a crowded market there wouldn’t be room for yet another sound amplifier device. And you would think that its infomercial wouldn’t be able to match the goofiness of its predecessors. But the commercial for the IntelliEAR defies our expectations:

That woman at the beginning who storms in on her husband shrieking, “Would you please turn down the TV!” manages to be an even more psychotic shrew than the woman who bitches at her hubby in the Listen Up ad.

The signature of the IntelliEAR infomercial is the sudden materialization of the device on a person’s ear, accompanied by a ding, a British voice saying “IntelliEAR,” and a ditzy expression on the face of the recipient. (If some gadget suddenly and mysteriously attached itself to your ear, I don’t think a pleasant smile would be your reaction.)

But IntelliEAR must be a really good product. The hunter not only hears far-away sound but also detects the exact species of animal scurrying in the forest by sound alone.

The acting in the IntelliEAR infomercial is so awful that one wonders if the producers were intentionally trying to make a dumb ad in a pathetic attempt to turn this thing into a viral video.