Santo Gold Tries to Sell Blood Circus and Set the Record Straight

Longtime reader Phil Alexander was the person who originally sent us the tape of the bizarre Santo Gold infomercial, and he has recently uncovered two fascinating bits of info about Santo.

First is this listing on Ebay from June of this year which sells the negative to the movie Blood Circus. (In case the archived listing is taken down, I’ve saved a screenshot of the Blood Circus auction.) The “Starting bid” listed is a mere $21 million, down considerably from the $1 billion price Santo was asking on his official site a few years ago. (And you get “Free shipping” as well!)

However, a look at the text of the auction description indicates that Santo was actually hoping to sell for a lot more than the starting bid:

This is the actual original Santo Golds Blood Circus Wrestling Movie 35 MM Film Reels. NEW.

Asking price, Seven Hundred and Fifty Million. Includes insurance.

You can buy a Partnership in it. All bids will be considered.

That may seem like a lot of money, but you have to think of it as an investment. If you buy the rights to Blood Circus for $750 million, and sell DVDs at $25 a piece, then you have to sell only 30 million copies to break even!

Phil also discovered this biography of Santo on the “Talk” page of the Blood Circus Wikipedia entry:

Here someone who claims to “have known The Rigatuso Family for over 60 years” seeks to set the record straight about Santo Gold. It starts out by claiming, “Santo Gold is a Living Legend since 1983. He is known and respected Worldwide by millions. His songs and performances have aired on National TV hundreds of thousands of times.” It then relates the various glories of the life and impact of Santo Gold.

After discussing how ubiquitous the Santo Gold infomercial was, the author offers this peculiar tidbit: “People would call their friends, SANTO GOLD, or make statements like ‘Now don’t be a Santo Gold.'”

And which one of us can ever forget the first time a person told us, “‘Now don’t be a Santo Gold.”

This bio ends with an attempt to clear Santo of criminality by admitting his many acts of gross incompetence as a businessman, including:

  • Hiring a CPA who had a nervous breakdown and lost his records (which were later found “in a bottom of a barrel”).
  • Sending payment to the IRS but forgetting to including a Social Security number.
  • Hiring an do-nothing attorney.
  • Hiring employees who stole from him.

If the people in this video were Santo’s employees, then that last point might actually be plausible:


  • 1 Response to “Santo Gold Tries to Sell Blood Circus and Set the Record Straight”

  • According to Blood Circus’ Wikipedia page, the movie cost about $2 million. How Santo expects this movie could possibly be worth $21 million (much less $750 million or $1 billion) is beyond me.

    Comment by Thomas on December 13, 2011 at 2:12 am