Is the Sticky Wicky Lady the Next Vince Offer?

I recently received an email from Lindsey Brooks touting this woman in the Sticky Wicky roller ( commercial as the next Vince “From ShamWow” Offer:

There are so many products advertised via infomercial for dog and cat owners. It is great to finally see an ad that acknowledges the long underserved frog owners markets…although I was genuinely unaware that shedding was problem with pet frogs.

Unlike the opening rhymes inspired by the Snuggie commercial, the jingle here is quite brazen:

If you’ve got a
Cat or dog,
A chicken, a frog,
An alligator, giraffe or snake.
You know when they start a-shedding
What a mess those varmints make.
You need a roller, a sticky roller.

A whistled version of the tune plays as background music throughout the spot, and at the end an encore stanza allows the host to announce the “Mini Roller” free bonus.

Like Vince Offer in the ShamWow and Slap Chop ads, this woman tries to incorporate quips in her sales presentation. At 1:04, she says, “For all that dog hair, cat har, lint, dust, your husband’s youth.” Obviously, the reference to “your husband’s youth” is supposed to be some kind of a joke…but I don’t get it. Is she saying that wives normally send their husband’s youth “right down the drain” (as she was previously discussing)? Or that wives would like to clean up their husband’s misspent youth?

Honestly, this woman’s attempt to pitch a product reminds me less of Vince Offer or Billy Mays than of Wendy “The Snapple Lady” Kaufman’s attempt to break into infomercial stardom with the EZ Cracker commercial.

So how would you feel about seeing this Sticky Wicky ad aired during every commercial break?


  • 5 Responses to “Is the Sticky Wicky Lady the Next Vince Offer?”

  • If they start running the Sticky Wicky commercial as often as they used to run the Snuggie or ShamWow, then I will remove all the television sets from my house.

    Comment by euGene on July 26, 2010 at 4:47 pm

  • Is that Frances McDormand?

    Comment by Jose on July 26, 2010 at 5:24 pm

  • I love the comment,”…silicone rubber, a girl’s best friend!”

    Comment by Al Frank on July 27, 2010 at 2:15 pm

  • This is our future: more infomercials employing off-key singing, painful rhymes, unnecessary sound effects, and “jokes” that fall flat. All to cut the cost of the infomercial by not using a more talented pitchman. In this economy, it’s getting there…

    Comment by Sam on July 31, 2010 at 11:35 am

  • Well, well. Should prove invaluable to those of us who know the full horror of a moulting giraffe.

    Comment by Robert B on September 2, 2010 at 9:59 am