PizzApartment: The Refrigerator-Ready Pizza Box That’s Available in Breast Cancer Pink
July 30th, 2010 Paul Lucas
When I first saw this commercial for a product called PizzApartment, I thought it had to be some sort of joke or subtle prank. But after doing some poking around, I have concluded that the PizzApartment pizza box was indeed a real product that had a very short lived launch in April 2009. The official website (www.PizzApartment.com) is no longer online and their Amazon page is not selling the item, but you can still find the PizzApartment for sale on Ebay.
In refrigerators all across the land, wide pizza boxes are crowding out valuable shelf space and no one has ever thought of any way to solve this problem…until now! If there were ever a solution desperately in search of a problem, then the PizzApartment (”Tidy Living Quarters for Your Leftover Slices”) is it.
You gotta love the altruistic theme in the Pizza Apartment infomercial too. “Thankfully, with PizzApartment I can go green and not waste paper products anymore,” the host assures us. And if you get the PizzApartment in “special edition breast cancer pink” then a donation is given to breast cancer research. That will really entice all those bachelors and frat boys who consume leftover pizza as their main food group to rush out and buy.
The large consumption of pizza by bachelors and frat boys may have been what inspired that scene at 1:05 in which one hot girl in a short dress gives a PizzApartment to another hot girl in a short dress. That may count as one of the strangest and unlikeliest moments in infomercial history. And it would have failed to make any sales since the two chicks never actually end up making out.
Sometimes a really dumb product can catch on with the buying public (cf. The Snuggie), but sometimes a dumb product is just dumb—as the makers of the PizzApartment seemed to learn all too quickly!
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An extra-large thanks with pepperoni and onions to reader Chris C. for letting me know about the PizzApartment infomercial.
I could understand why someone would think this is a good product, but it has some things going against it. Infomercial products really need to have catchy names, but PizzApartment is kind of dumb. The cancer research aspect is a noble effort, but it’s not much of a selling point. There are better products one could buy that make similar donations. Also, it doesn’t really save paper products, if you really think about it; that pizza you order still comes in a cardboard box, whether you use it to save your pizza in the fridge or not. If you choose to use the PizzApartment instead, you still end up throwing the box away.
Comment by Thomas — July 30th, 2010 at 4:21 pm
This has to be one of the most awkward and poorly acted infomercials I have ever seen, and that’s saying something. The product itself doesn’t seem that bad, but I’m fairly certainly similar storage thingys for pizza have been on the market for years.
It’s rather understandable why this product tanked.
Comment by Andrea — July 30th, 2010 at 6:43 pm
Does it come pre-filled with pizza?
Comment by Nathan — August 3rd, 2010 at 10:07 am
It doesn’t seem like a bad product…but it’s crippled by a very bad advertisement. And some of it’s claims are ludicrious like saving paper products.
Comment by Lindsay — August 10th, 2010 at 4:37 am