Awethumb Thumb Protector May Have the Dumbest Name Ever

I do not own a Blackberry or any other phone with a keyboard. So I guess I never realized that owners of the “Crackberry” spend so much time obsessively typing on their beloved device that it causes physical injury to their thumbs. Rather than encourage such people to give up their destructive behavior, one infomercial instead sells a product that lets them continue typing away while reducing the trauma to their digits…sort of like giving clean needles to drug addicts.

A few weeks ago I wrote, “The name ‘ShoeDini’ has to be one of the cheesiest ever, even by DRTV standards.” I spoke to way too soon! The name of the thumb protector I am talking about makes the name ShoeDini seem almost elegant. I present to you the Awethumb:

Wearing an Awethumb makes you look physically handicapped and pronouncing the name “Awethumb” makes you sound mentally handicapped.

Mike Tyson would a great spokesman for the next version of the Awethumb infomercial.


  • 8 Responses to “Awethumb Thumb Protector May Have the Dumbest Name Ever”

  • I’m blown away by the stupidity. But then again, whenever I see anyone texting I’m calling them a dumb asshole in my mind anyway.

    Comment by Al Frank on March 4, 2010 at 3:55 pm

  • Y’know, I text over 10,000 messages a month.

    And I never have any pain or discomfort or difficulty.
    Funny how infomercials make everyday life seem hard XD

    Comment by Yami on March 5, 2010 at 5:45 pm

  • This reminds me of a short-lived show that used to be on TNT, “Trust Me”. They were putting together an ad campaign and the brilliant slogan they came up with for a phone/texting gadget/whatever: Do ThumbThing.

    Mike Tyson, indeed.

    Comment by I Like Toast on March 6, 2010 at 1:17 am

  • Oh my lord, hearing the word “Awethumb” out loud sent me into a giggle fit.

    Comment by Devika on March 9, 2010 at 9:26 am

  • Anyone else seen the thumb gadgets with the little nubs for texting called “Textese”? I think that beats Awethumb

    Comment by Ken Miller on April 29, 2011 at 1:25 pm

  • I’ve never heard of this gadget.. but it is quite sad what our world has come to… lol!

    Comment by ARP on May 23, 2011 at 7:45 pm

  • Thank you for giving me a huge laugh with this video!! You are simply “awethumb!”

    Comment by Dani on July 10, 2011 at 11:13 pm

  • For who anyone knows or remembers it, that girl at 1:06 is playing a DS game based on the show The Proud Family. Lol, I wonder how they got away with that without any lawsuits by either Disney, whoever created the game, or Jambalaya Studios…

    Comment by Jay on August 31, 2013 at 5:23 pm