Tiddy Bear: Funniest Product Name Ever?

I never thought any product could beat Nad’s in coming up with a name that makes everyone think of a laughably inappropriate body part, but apparently we have a winner.

The product is called Tiddy Bear. Tiddy Bear is a piece of fabric that resembles a small teddy bear that people are supposed to attach to their seat belts to protect their skin from being irritated by the strap. (Is that really a big problem for a lot of people?)

I managed to miss this infomercial on TV, but fortunately some wise soul managed to put it online:

Were the creators of this product so clueless that they didn’t realize that everyone would think the name of the product was really “Titty Bear” (especially since a woman’s breast, aka titty, is an appropriate position to place it)? Or did they think it was some sort of in-joke that most people wouldn’t get—when in fact everyone gets it.

According to Webster’s Third New International Dictionary, Unabridged, “Tiddy” is actually a word, chiefly British, defined as “Tiny, Trivial.” I was born and raised in the U.S. and I have never encounterd the word “tiddy” before in my life until I looked it up in reponse to the Tiddy Bear infomercial. (The word “titty,” on the other hand I have heard on numerous occasions.) Is “tiddy” in common, current usage in the UK? This may be an unfortunate case of a non-native English speaker trying to come up with a product name using a dictionary.

At first the video looks like it’s some sort of parody, but as the commercial progress it looks more like it’s the real thing. The website mentioned on the ad www.tiddybear.tv is down at the moment, but I called the 800 number on the ad and it’s for real!