Anyone Remember the Smart Mop Infomercial hosted by Suzie Brandon?
December 16th, 2010 by Paul Lucas
Reader Gary from Rye, England wrote us about his search for a particular version of the Smart Mop infomercial that he says most likely aired sometime around 1998 to 2000:
My all time fave bad infomercial was the glorious new yorker Suzie Brandon and the crappy Smartmop. For some inexplicable reason she had a blond Swedish gigolo demonstrating it for her. It contains the single best audience overacting ever seen on tv when that crazy Swede holds a smartmop full of crap over their heads. Wonderful! Yet nobody I know seems to remember it. PLEASE guys, can you help out??
Unfortunately, the only version of the Smart Mop infomercial I have ever seen is the one in which Anthony “Sully” Sullivan wrings the mop into a drinking glass. Too bad, because that thing sounds hilarious.
In a follow-up email, Gary elaborated:
As for Suzie Brandon and the original smart mop infomercial? Well, I am stunned that you have never seen this. It was, quite simply, the stupidest, most ludicrously oversold product ever. The audience reactions alone make this an all time classic. Apart from the fabulous miss Suzie herself, a classic, brassy, new yorker with a mouth like the Lincoln tunnel and teeth that make the Osmonds look like amateurs, there’s also an utterly weird choice of ‘expert’, Tomas from Sweden. Begging the question, “why Sweden???” as he’s a blond hunk with a fake scandinavian accent one assumes that either he was sleeping with a producer, Suzie herself (unlikely) or it was simply to titivate the thick women who make up 80% of the ‘audience’. Somewhere I have an old VCR recording of most of it, but sadly I doubt I will ever be able to find it except by happy accident. I’m sure someone, somewhere must have the whole thing uploaded? I do hope so! Please let me know if you manage to find it meantime!!
If anyone out there has a copy of this version of the Smart Mop infomercial, please send me a message through the contact page.
If anyone else remembers Suzie Brandon and her Swedish stud trying to pitch the Smart Mop, please leave a comment below.



I don’t think it’s what you’re looking for, but there is an old SmartMop commercial here:
http://www.youtube.com/watch?v=sj07i_eWxHw&feature=related
Comment by Anne Packrat December 16th, 2010 at 10:33 pm
you should also put a call out to see if anyone has seen/has a copy of “Blood Circus”
I’M DYING TO SEE THAT MOVIE
Comment by Joren December 17th, 2010 at 12:22 am
Actually, Santo Gold himself is the only one who claims to have a copy of Blood Circus (http://santogold.com/).
Comment by Paul Lucas December 17th, 2010 at 9:48 am
I was thinking maybe this version came out in the mid 90s around 1994 or 1995.
Comment by pikapal December 19th, 2010 at 2:49 am
Re reply no 4 above – It’s quite possible that this version did come out as early as that in the USA. However I doubt it was around for us to marvel at here in the UK at that time as we didn’t have the shopping channels back then. Nice to read that someone else remembers it though!
Comment by Gary December 19th, 2010 at 9:44 am
YES!!! i remember it. i ran across it on You Tube sometime last year…hilarious. The woman host had an accent like Fran Drescher
Comment by Heidi December 22nd, 2010 at 8:31 am
Here you go!
http://www.youtube.com/watch?v=7em3w-yw_bY
Comment by Paul Greenberg December 8th, 2011 at 9:32 pm
Thank you so much for the link, Paul! Glad I finally got a chance to see it.
I’ve also sent Gary an email with the link.
Comment by Paul Lucas December 8th, 2011 at 10:33 pm
Fantastic! Thanks guys. I knew somebody out there would find this classic. As Suzie herself would screech “ewwwwwwww”!
Comment by Gary December 9th, 2011 at 3:00 am