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Cure Baldness with the Mag-Gro Magnetized Scalp Roller
If it weren’t for the narrator’s plodding earnestness, one would assume this was a parody of shady infomercial products. But Mag-Gro (www.HairBoostPlus.com) is a real product being marketed as a hair loss solution:
You see, “the whole earth magnets are scientifically positioned to optimized blood flow.” And in addition to stimulating hair growth, the Mag-Gro magnetic roller can also be used to pick up lost paper clips from your sofa cushions, not to mention removing lint and pet hair from your pants. It’s science!
The other great line is “Notice how the user’s scalp is beginning to turn pink.” Instead of being worried that the poor man is rubbing his skin raw, we are left to draw the conclusion (on our own) that the pink skin means increased blood flow to the scalp, which means a full head of hair is just around the corner. (“Look-a like Stalin!”)
Even stranger is the odd ending line, “And soon you’ll see the advantages of purchasing more than one.” Why? The copywriter really needs to learn how to complete his thoughts.
But the best thing about the Mag-Gro commercial is how it recalls a century worth of vintage advertisements for baldness cure contraptions:
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3 Responses to “Cure Baldness with the Mag-Gro Magnetized Scalp Roller”
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Comment by Monica Hamburg - Your Dose oF Lunacy on October 9, 2010 at 4:09 pm
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“And soon you’ll see the advantages of purchasing more than one.”
What are you implying? This is quite possibly the most disturbing line I’ve ever heard in an infomercial!
Comment by Robert B on October 10, 2010 at 6:11 pm
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My favorite phrase: “Whole Earth Magnets!” What the hell are those? Did he mean, maybe, “Rare Earth Magnets?” Because those actually exist. Whole Earth is a supermarket where you buy organic food.
Comment by Marc on October 11, 2010 at 5:26 pm
Thank you! I had those same thoughts when watching this “stimulating” advert. Yes, look how his head is turning pink, not from the fact that he is repeatedly assaulting it with a thread spool covered with rubber spikes, but because it’s doing good! And the cryptic ending is wonderful. Sounds like when I go to the website, I’ll be met by a hypnotist… “soon, soon you will see the advantages of purchasing more than one…”