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Kevin Trudeau and The Paranoid Style in American Infomercials

In recent years, long-time infomercial pitchman Kevin Trudeau has relied time and time again on paranoia as his primary marketing tactic.

Just the titles of his most recent books—Natural Cures “They” Don’t Want You to About, The Weight Loss Cure “They” Don’t Want You to Know About, and Debt Cures “They” Don’t Want You to Know About—are ample evidence of the paranoid mindset. The scare quotes around “They” point to some big bad group of powerful meanies who are trying to keep something important from you. The “They” Kevin Trudeau is referring to include Big Pharma, the government, the American Medical Association, the diet industry, and giant finance corporations.

So far Trudeau has not included the Bilderbergers, the Illuminati, or some of the nastier Masonic lodges in his definition of “They.” But the deep dark secrets of these groups will most likely be revealed when “whistleblower” Kevin Trudeau exposes the conspiracy to use satellites to read your brain waves in the infomercial for his book Tin Foil Hat Styles “They” Don’t Want You to Know About.

In these clips from three of his recent infomercials, Trudeau peddles his bizarre view of the world, including the repeated claim that he has received “death threats” for his courageous whistleblowing:

If the courts ever ban Trudeau from TV infomercials, his career path will remain bright with such options as:

1. Columnist for the Daily Kos

2. Host of the Coast to Coast AM radio program

3. Senator Obama’s pastor if Barry ever decides to get in touch with his “authentic whiteness.”

Comments

  • 7 Responses to “Kevin Trudeau and The Paranoid Style in American Infomercials”

  • Hey check out a new product called [PLEASE STOP SPAMMING]

    It’s a bench. Yes a bench.

    Comment by mommy on April 13, 2008 at 8:31 pm

  • Whoever is spamming the comments trying to promote some worthless bench product: PLEASE STOP! I will not let your spam comments through and I removed your spam URL from the previous comment.

    Comment by Paul Lucas on May 4, 2008 at 7:59 pm

  • LoL! Death Threats…

    Comment by Loraine on June 1, 2008 at 7:01 am

  • Thank you for this info. I was about to buy one of his books. Fortunately, mine was just interest, and I’m not in a bad situation where I’m looking for a miracle or cure-all.

    This is sickening to prey on others misfortune,but, we have an insensitive society that is filled with greed. It seems he is a poster-boy for this sickness
    in the world.

    Comment by enddude on July 12, 2008 at 4:23 pm

  • WHY DOES EVERYONE BASH MR. TRUDEAU???
    HIS “DEBT CURES” BOOK IS AN EXCELLENT SOURCE OF ADVICE ON HOW TO FIGHT BACK THE BIG BANKS AND LENDERS TAKING ADVANTAGE OF THE AVERAGE CONSUMER!!!
    EVERYONE HAS SUCCESS AND FAILUREIN LIFE!!!
    SEVERAL OTHER PRODUCT SALESMAN ARE ON TV–WHY IS HE ATTACKED SO MUCH???

    Comment by MARIO JOHN SANTACATERINA on April 24, 2009 at 8:50 pm

  • yalls is some haters dont want take advice from sombody else on how to make money. Thats why your still in the same position your were five years ago.Stop being so negative and invest.

    Comment by ernesto on July 26, 2010 at 10:41 pm

  • Why do a lot of Kevin Trudeau lovers post their comments in ALL CAPS? I’m going to take a guess that they don’t use their “indoor voices” IRL.

    Comment by BOTR on January 16, 2012 at 5:28 pm

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