Recip-Ease Proves You Can Try Too Hard to Invent a Product

Sometimes I think infomercial marketers are running out of ideas for new products. Case in point: Recip-Ease:

This text will be replaced

How convenient Recip-Ease makes it to read a recipe while cooking. Now you only need to practice chopping, stirring, slicing and whisking with a big loose band hanging around your forearm!

After seeing the infomercial for Recip-Ease, we all know how to come up with our very own infomercial products:

1) Scour your closets, garage, basement, attic, or storage unit until you find something you were probably going to throw away.

2) Brainstorm every possible use for that item, no matter how impractical, inconvenient, redundant or absurd.

3) Create an infomercial video that desperately tries to convince people that your product is the latest and greatest thing to make their lives better.

Whatever you come up with, chances are it will be a less pathetic product than the Recip-Ease.


  • 3 Responses to “Recip-Ease Proves You Can Try Too Hard to Invent a Product”

  • It reminds me of a particularly depressing Blue Peter “make”, if Blue Peter were presented by elderly women.

    And that voiceover – I can’t make out whether it’s a very human sounding computer or a frighteningly mechanical sounding woman!

    Comment by Robert B. on April 17, 2012 at 9:24 am

  • It looks like a football quarterback play sleeve. I wouldn’t my phone in that thing.

    Comment by pikapal on April 21, 2012 at 2:17 pm

  • Oh! I can’t wait to rip up all the recipes out of my cookbooks so I can place them in the sleeve! Super convenient!

    Comment by Monica Hamburg on May 1, 2012 at 12:22 pm