Jay Kordich Returns to TV (But Don’t Call Him “The Juiceman”)
August 3rd, 2011 by Paul Lucas
After a nearly 15 year hiatus from the airwaves, Jay Kordich returns to TV with an infomercial for his PowerGrind Pro juice machine.
Kordich came to prominence in the 1990s with infomercials selling his Juiceman juicer. Widely known as “The Juiceman” himself, Jay Kordich sold off the rights to the “Juiceman” name several years ago. So Kordich is now dubbed “The Father of Juicing” instead. (Although the latest infomercial sort of gets around this restriction by mentioning that he is the author of the book, “The Juiceman’s Power of Juicing.”)
It is not clear why Kordich decided to make an comeback after so many years, but with the recent death of Jack LaLanne, Jay might have seen an opportunity to once again dominate the category of energetic old men selling juicers on infomercials.
The version of the PowerGrind Pro infomercial I saw was only 5 minutes long (although a full-length version might also be airing). It includes some old footage of Kordich as well as product demos taped more recently.
The main differences between Jay then and now are that he seems less hyper and that someone finally convinced him to mow down his eyebrows:
At least we have a denfinite answer to the question, “Is Jay Kordich still alive?”
Good to see the leapfrogging rivalry between Jay Kordich and Jack LaLanne continues even after Jack LaLanne is dead.
Comment by euGene — August 4th, 2011 at 12:00 pm
Hey, thats Juice J Conners, the Juice weasel
Comment by Mark — August 19th, 2011 at 7:21 am
YEP…THAT’S ME! I am not dead, and certainly have been juicing all these years I was away. It’s my life’s work and I am grateful to be back out in the real world again. Retirement is not for me. And no, I didn’t mow down my eyebrows. I think they are just learning to relax.
Comment by Jay Kordich — November 3rd, 2011 at 9:51 pm