Diva Dangler: Dang, This is One Odd Infomercial!

If you are tired of generic-looking infomercials, then check out the ad for Diva Dangler, which is just stange enough to be interesting.

The product itself is straightforward enough. Diva Danger looks like a picture frame, but it holds earrings so that they will be easier to find and display. But the weirdness begins with the name: “Diva Dangler” sounds like a nickname a drag queen gives to her naughty bits.

And that theme doesn’t end there. Listen to the voice of Sharon, one of the co-creators of the product:

I do not doubt her female bone fides, but when Sharon speaks it sounds likes a voice coming from someone dressed in a feather boa while stumbling out of a Greenwich Village bar after a long night of voguing. (Either that or she really needs a lozenge.)

Clearly this spot is trying to make, “Dang, I love my Diva Dangler!” into the next big infomercial catchphrase, like “I’ve fallen and I can’t get up.” This seems unlikely to succeed, since the line nowhere near as memorable as “You’re gonna love my nuts.”

The highlight of this infomercial, however, comes when they introduce “Nana Lucy.” At first, her one word, “Dang,” sounds like the call of a ghost from the grave longing to be released from her bonds. But on a second viewing, one suspects that Nana Lucy is trying to be sexy or sultry—which is actually much more frightening than any infernal specter.

I just hope the next Diva Dangler features Grandma Lamica:

Dang!