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Infomercial Irony: Joan Rivers Promotes the Beauty Products Right to Bare Legs and Great Hair Day

'Beauty Entrepreneur' Joan RiversIn one of the most ironic endorsement deals in advertising history comedienne Joan Rivers, poster-child for plastic surgery excess, has gone from selling her crappy jewelry on QVC to promoting her own line of “Joan Rivers Beauty” products via infomercials. Only an appearance by Michael Vick on the DogPedic ad would convey more cognitive dissonance.

At least the face-lift freak had to good sense to avoid selling any facial care items! Instead, she does infomercials for a “leg concealer” called Right to Bare Legs and a “fill-in powder” for the scalp called Great Hair Day.

Right to Bare Legs

Are you one of those women whose web of varicose veins is so elaborate that you had a spider tattoo placed in the middle so people would think you intended your legs to look like that? Now you can cover up both the veins and the tattoo with Joan Rivers’ Right to Bare Legs concealer (www.GetBareLegs.com).

Joan Rivers leads a conga line on the Right to Bare Legs infomercialI have never noticed Joan Rivers’ legs before, but I can completely believe that without some sort of cover up they would be nothing but a tangled patchwork of blue veins.

Right to Bare Legs has the distinction of being the first infomercial product ever named after a part of the US Constitution (namely, the “right to bear arms” of the second amendment). Joan jokes, “…this is Amercia: You have the right to bare legs. That’s what the pilgrims fought for.”—which confuses the colonial era with the constitutional period.

Maybe another infomercial marketer will get ambitious enough to name a product after the bill of attainder or ex post facto law.

Joan ends this infomercial by leading the women in a conga line around the set to show off their non-veiny legs.

Great Hair Day

Joan Rivers examines a bald patch on the Great Hair Day infomercialThe other product in the “Joan Rivers Beauty” line is Great Hair Day (www.GreatHairDaySale.com). The big idea behind this item is that balding women should just hide the bare skin patches on their scalps by covering them up with the Great Hair Day “fill in powder.” Maybe the Hair Club will be so inspired by this infomercial that they will start telling bald men to just wear baseball caps.

The announcer in this infomercial actually tries to entice viewers by promising (and I am quoting!), “You’ll have gorgeous movie star hair, just like Joan Rivers.”

Considering that Joan Rivers’ hair looks like a sun-damaged Fraggle, that seems more like a threat than a promise!

Comments

  • 6 Responses to “Infomercial Irony: Joan Rivers Promotes the Beauty Products Right to Bare Legs and Great Hair Day”

  • Wow. My brother and I watched part of this last night. This stuff is really just a powered version of Ronco’s GLH spray-on hair. It’s stuff like this that makes me understand why some stuff gets sold in retail but other things are sold through direct marketing. If someone really had the opportunity to mull over something like this, they would never buy it in a store and risk having someone know they bought it.

    Also, my brother and I wanted to bring this to your attention to this, if you haven’t seen this:

    https://www.fushigiball.com/

    There’s just something odd about this commercial; maybe it’s the way they act like it’s some magical discovery, perhaps because they make it seem like something that’s swept the nation and you’re totally missing out by not having one. Maybe it’s because most of the people in the ad just twirl the ball in their hands and don’t do much with it. Maybe it’s because it seems like something that should be sold at Toys-R-Us or Spencer’s Gifts and not through a two-minute infomercial.

    Comment by Thomas on July 7, 2010 at 4:02 pm

  • Sorry, that should say “powered”.

    Comment by Thomas on July 9, 2010 at 7:34 pm

  • Wait, scratch THAT post; it should read “powdered”. A good reminder to proofread everything before you post.

    Comment by Thomas on July 9, 2010 at 7:37 pm

  • If you use our Constutional Workout gear, you’re sure to end up with a Babe-ius Corpus!

    Comment by Scott Mercer on July 10, 2010 at 10:46 pm

  • What a rip off..15.98 for s&h. Did not ask for a second one but got it anyway and was charged for it. Got crazy for a minute but will not put this stuff on my scalp! Ingrediants will probably make my hair fall out completely. BEWARE!!!!! And to get an RMA number is like trying to deep sea dive w/o air. Will only get 19.99 credit and was charged 35.97..How does one let the public know what a rip off she is

    Comment by caligrown on March 14, 2011 at 12:18 pm

  • I can’t comment on the product as I haven’t used it so it could be good or bad but your reason for why it isn’t sold in stores is incorrect.

    By selling it via direct marketing it can go from their headquarters to the customer, thus eliminating the need for wholesalers, distributors, paying for booths in boutiques, and paying lorries and drivers to delivers products to the shops. If this product were in stores it would cost a lot more due to the other factors involved.

    Comment by John on September 26, 2011 at 10:12 pm

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