Subtle Butt Unleashes an In Your Face Ad Campaign

Here is an unusual way to market a product. The makers of Subtle Butt call it a “disposable gas neutralizer.” The product is a carbon strip you attach to your underpants so that your farts won’t be so smelly. To demo the product, they have released this video of people farting directly into a woman’s face both with and without using the Subtle Butt.

In case you were wondering, Subtle Butt™ is indeed a real product for de-odorizing ass gas that you can purchase at Amazon.

Some observations:

* I don’t know if this is a web-only video or if this commercial is actually being broadcast on TV. If it is being aired, I wonder what TV shows would have the highest percentage of people with flatulence problems. (The View?)

* The test subjects in the Subtle Butt commercials all seem to unleash unusually powerful winds when they pass gas—as seen by the way the researcher’s hair gets blown around. Perhaps these people should consider sticking a wind turbine in the back of their pants to help get us off fossil fuels.

* How did the Subtle Butt lab manage to find that employee: “Wanted: Trained researcher needed to sniff farts of test subjects. Competitive benefits package.”

* That’s some bad acting when the researcher (“Dr. F. Latus”) is supposed to get a blast of gas from the “Control Subject.”

* Subtle Butt may be great at preventing the embarrassment of rank, smelly farts…but what about the noise?

A loud-but-odorless thanks to reader Chris P. for letting us know about the Subtle Butt commercial!


  • 4 Responses to “Subtle Butt Unleashes an In Your Face Ad Campaign”

  • Of all the things I’vs ever seen sold through direct marketing, this is the one thing that absolutely screams, “Scam!”

    I do have to say, though, that it takes a lot of guile to sell what looks like a small square of sandpaper (ironic considering where it is placed), but to do it using an infomercial so cheapkly produced it practically begs you to think it’s a bogus product, even if it is real.

    Comment by Thomas on June 8, 2010 at 12:10 pm

  • HA! I actually bought this product as a stocking stuffer last year. It works!

    I’ve never seen the commercial on TV, though I think I heard about the product on The Doctors or something. If they did air it, I think it would be excellent during Larry King! Or The Soup…

    Comment by Amber on June 9, 2010 at 4:30 pm

  • This seems like one of those products that only fat housewives buy.

    Comment by BOTR on January 14, 2012 at 11:24 pm

  • What. Dafuq.

    Comment by Daniel B. on August 3, 2012 at 12:38 am