Strange Orange Cyclops Logo for the GEM Keep It Cool Menopause Drink
May 13th, 2010 by Paul Lucas
The infomercial for GEM Keep It Cool is, for the most part, a pretty straightforward infomercial that sells a drink for women to relieve menopause symptoms. Marie Osmond, who is identified here as an “Entertainment Icon,” does a good job as the host.
The thing that makes the GEM Keep It Cool infomercial notable is the bizarre logo for the product:
This round orange female face with one eye haunts this infomercial. The image of this lady cyclops flashes on the screen between scenes. While Marie Osmond interviews guests, the oddly menacing visage hovers above the set like an anthropomorphic sun in a faraway galaxy.
The other thing that struck me as interesting is the way one of the people who gives a testimonial is labeled:
Andy Warhol made the famous statement about everyone getting their fifteen minutes of fame, but the thousands of people who have given testimonials on TV infomercials have gotten more like 30 seconds of fame. This man’s celebrity moment consists of being a “Supportive Husband” who, in the nicest way possible, tells how his menopausal wife is less bitchy after drinking GEM Keep It Cool.
The only thing that is missing from that creepy image is the Obama logo.
As for “Supportive Husband”, he sort of reminds me of that Flintstones episode where Wilma was the star of “The Happy Housewife” TV show. Fred was unhappy, so when the rival network saw that they were losing ratings, they threatened put Fred on a competing show called “Neglected Husband”. That shut down the “The Happy Housewife” show. Ha!
As for the product, a can that claims to reduce PMS symptoms, it if it actually works, the creator should be a billionaire in no time. Because I always felt that all cancers would be cured before PMS ever would be.
Comment by NosferatusCoffin — May 20th, 2010 at 2:34 pm