Kettlenetics: I Gotta Have More KBell, Baby!
August 1st, 2008 Paul Lucas
The infomercial for Kettlenetics sells a set of workout videos featuring trainer Michelle Khai. The centerpiece of the Kettlenetics exercise routine is a 4 pound kettlebell, which they refer to as a KBell. The URL of the Kettlenetics website is even www.GetKBells.com.
The Kettlenetics infomercial is pretty much a straightforward and dull fitness infomercial. I think they missed a real chance at a phenomenal celebrity endorsement. They should have hired Christopher Walken to endorse the product and say the lines, “I gotta have more KBell, baby!” and “I got a fever and the only prescription is more KBell.”
For those who have no idea what I’m talking about, here is Christopher Walken in the famous (and hilarious) “Cowbell” sketch from Saturday Night Live:
Here, in contrast, is a clip from the boring Kettlenetics infomercial:
I think you will agree it could have been spiced up a lot with an endorsement from Christopher Walken!
That would have been hilarious if they actually had Christopher Walken saying “I got to have more KBell” on the infomercial. It would have generated a lot of publicity for Kettlenetics.
Comment by aimhire — August 1st, 2008 at 1:12 pm
What a ridiculous product. I use proper kettlebells and the whole point of them is that they are NOT lightweight, which is why they work.
Comment by Jan — September 13th, 2008 at 1:53 pm
It is non-sense to say that you need heavy weight. I’ve taken her classes and you think it’s easy try it buddy. Michelle Khai is an awesome trainer!
Comment by Peter — January 22nd, 2009 at 9:08 am
Michelle has a great figure, but she is not a great teacher. You can use kettlebells for a cardio workout or for strength specific workouts. Unfortunately, I would not appreciate the kettlenetics DVDs — they are for beginners (but with a heavier kettlebell at an appropriate pace can be suitable for a higher fitness level). I find Michelle annoying and affected in her teaching — particularly with her exaggerated movements. Instead of focusing on the workout, I find myself annoyed at her actions.
I suggest finding other kettlebell DVDs.
Comment by Linette — March 20th, 2009 at 7:31 am
How many times can the infomercial say the name “Michelle”!!!
Comment by John — May 17th, 2009 at 9:30 am