Transform Your Leathery Mummy into a Beautiful Model

Infomercials have used plenty of “before and after” pictures to demonstrate the effectiveness of their products, but I’ve never seen one quite as drastic this:

I guess the product they are advertising, Dermitage, doesn’t just reduce wrinkles—it actually transforms the Creature from the Black Lagoon into a human being!

Usually “before and after photos” have the before on the left and the after on the right. So people might misinterpret this and assume the product will turn your face into a leathery relief map of the American southwest.

One disappointing thing about this ad is the words that say “simulated imagery.” So you mean that Dermitage won’t actually turn my mummy into a beautiful model? Can now any two pictures be used for a before and after comparison as long as the words “simulated imagery” are included somewhere?

Hat tip: Ashley Halsey who found this ad on the MSNBC website.


  • 5 Responses to “Transform Your Leathery Mummy into a Beautiful Model”

  • That small arrow in the middle of the ad must be one of those “slider” things where you drag it from the left to the right to see the before/after. Which explains why here the “after” is on the left instead of the right.

    Comment by NextG on March 21, 2008 at 2:55 pm

  • Wow! here is a full faced one!!!

    Comment by J on March 23, 2008 at 11:10 pm

  • I also found this version of the Dermitage ad:

    I think the “before” pictures look like a domestically abused corpse!

    Comment by aimhire on March 25, 2008 at 12:09 pm

  • I hate those ads! I see them all the time on MySpace and they make me naseous!

    Comment by Melissa on May 2, 2008 at 3:17 pm

  • 1.) it should be “fewer” wrinkles, not “less”….very suspect grammar there. I’d really like to kick the marketing manager in the earhole for that one.

    2.) I am going to assume that if you rub that puke on your face, it will also change your hair from broom stiff grey to flowing highlighted blonde.

    Seriously, I’d like 5 minutes alone with some jerkhole from that company just so I could beat his head into pudding.

    Comment by Brody Lancaster on October 20, 2008 at 10:45 pm