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That Woman in Every Damn Commercial on TV Hosts the Better Trades Infomercial

May 18th, 2007 Paul Lucas

I caught an infomercial recently for the BetterTrades Financial Freedom Expo, a free workshop about making money by trading stocks. The Better Trades program is pretty much your typical “get-rich-quick-in-the-stock-market” infomercial. (Swap out the product name and you could pretty much be watching the infomercial for WizeTrade or 4X Made Easy.)

But the one thing that caught my eye about the BetterTrades infomercial was the female co-host. Her name is Erica Shaffer, and after seeing the Better Trades infomercial I now finally have a name to put to the face of the woman who seems to be in every damn commercial on television!

I first noticed Erica Shaffer when she did a commercial for Warming KY Jelly. At the same time that ad was being aired she was also appearing in a commercial for Mercury Auto Insurance. “That’s the chick who likes the Warming KY Jelly!” I thought to myself when I first saw the Mercury commercial on TV. I also wondered if the folks at Mercury would have hired the actress if they had known she’d be appearing on an ad for a sex lube at the same time.

Since then Ms. Shaffer has appeared on ads for just about everything: Shoe Pavillion (where she plays the “Shoe Pavillion Mystery Shopper”), 3 Day Blinds, Miracle-Gro Potting Mix, and now the infomercial for BetterTrades.

Erica Shaffer has a website at www.ericashaffer.com. (Don’t miss the bizarre animated banner at the top.) Curiously, none of her many TV commercials are listed on her online resume. (Although her fan mail indicates she also appeared on the “70s Music Explosion” infomercial with Barry “Greg Brady” Williams.)

Anyone looking to get work in TV commercials should try to track down Erica Shaffer’s agent, because that is one person who doing a great job!

11 Responses to “That Woman in Every Damn Commercial on TV Hosts the Better Trades Infomercial”

  1. OMGosh!! I keep saying the same thing to everyone! She is everywhere and does a DAMN good job of it! She really makes you want to buy the products (except for those ugly blinds!)I think it is something about her facial expressions. I thought I was the only one who noticed she is everywhere.

    Comment by Eva — June 8th, 2007 at 10:20 am

  2. I finally decided to look for her name after it bugging me for so long and here it is, thank you. She really does do a great job with her facial expressions and to me is very beautiful. I haven’t been able to get her out of my head lately, but that’s probably just because I see a commercial with her every 30 seconds.

    Comment by Ramon — June 8th, 2007 at 3:18 pm

  3. I too was noticing her on sooo many commercials, sometimes not even as a principle actor but as the heartburn suffer’s husband, for example. She is very pretty and she does sell the product well, I think even those ugly blinds! Now I can sleep tonight since I discovered her name. Thanks!

    Comment by Rick — June 8th, 2007 at 5:55 pm

  4. I was trying to find out her name 6 months ago and came up empty. I came across a website that is only about commercials, where people ask for help identifying who is the actor/actress on a commercial. Someone brought up her commercials but no one knew her name. Now that I saw her on BetterTrades yesterday I have found peace knowing what her name is. That’s quite a slick personal website she has but a lot of the entries are old — it seems like are legitimate movie/TV and live theater career isn’t doing so well.

    Comment by Randy — June 10th, 2007 at 6:34 pm

  5. She’s got a MySpace page!
    http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=94464107
    The annoying background music is by the Dresden Dolls
    infomercial-hell.com isn’t the only website that has taken notice of her ubiquitous commercials.

    Comment by Randy — June 28th, 2007 at 7:42 pm

  6. FYI, Erica is also (I think) in a “cameo” as the lady who admires the bed in a older Sit n’Sleep commercial. I didn’t realize it at first because she’s lying down and admiring the bed. But after maybe the 100th time, it hit me–”Oh no–is that HER againl??!!”

    Comment by Peter — March 14th, 2008 at 3:07 pm

  7. I noticed her to on every commercial, my wife
    thought I was crazy. Now I know I’m not. Is it
    just a guy thing, beautiful women. There are four
    shapes to women’s faces and she has the trust one. This is the plug for the company I work for,
    could her agent get her to do a commercial for
    the THE BEDDING EXPERTS.

    Comment by orlando — April 12th, 2008 at 4:25 am

  8. I just found out Erica Shaffer is in a lesbian romantic comedy, A Family Affair (2003). Reviews say it has sex-scenes (but no specific mention of nudity?) I really think she’s beautiful, and am curious about the movie but am hesitant because it gets such polarized mixed reviews. Some love, more seem to hate it. Anyone seen this movie?

    Comment by Deyvid — April 17th, 2008 at 1:54 am

  9. It all makes sense now. She warms up the lube… screws people in Better Trades and drives off in her Mercury.

    Comment by Diddy — April 26th, 2008 at 6:08 am

  10. She also did a half-hour infomercial for BowFlex.

    Comment by Markle — July 17th, 2008 at 8:57 pm

  11. According to her bios, Erica has done everything from soap operas to lesbian-themed films to infomercials. According to her web site she has worked with transsexuals to develop an appropriate speaking voice range. Kinda makes you wonder??? Her big, alto, sexy, sultry voice is one of her better qualities although she is capable of many and varied looks.

    Comment by hooty — August 3rd, 2008 at 8:56 am

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