That Woman in Every Damn Commercial on TV Hosts the Better Trades Infomercial

I caught an infomercial recently for the BetterTrades Financial Freedom Expo, a free workshop about making money by trading stocks. The Better Trades program is pretty much your typical “get-rich-quick-in-the-stock-market” infomercial. (Swap out the product name and you could pretty much be watching the infomercial for WizeTrade or 4X Made Easy.)

But the one thing that caught my eye about the BetterTrades infomercial was the female co-host. Her name is Erica Shaffer, and after seeing the Better Trades infomercial I now finally have a name to put to the face of the woman who seems to be in every damn commercial on television!

I first noticed Erica Shaffer when she did a commercial for Warming KY Jelly. At the same time that ad was being aired she was also appearing in a commercial for Mercury Auto Insurance. “That’s the chick who likes the Warming KY Jelly!” I thought to myself when I first saw the Mercury commercial on TV. I also wondered if the folks at Mercury would have hired the actress if they had known she’d be appearing on an ad for a sex lube at the same time.

Since then Ms. Shaffer has appeared on ads for just about everything: Shoe Pavillion (where she plays the “Shoe Pavillion Mystery Shopper”), 3 Day Blinds, Miracle-Gro Potting Mix, and now the infomercial for BetterTrades.

Erica Shaffer has a website at (Don’t miss the bizarre animated banner at the top.) Curiously, none of her many TV commercials are listed on her online resume. (Although her fan mail indicates she also appeared on the “70s Music Explosion” infomercial with Barry “Greg Brady” Williams.)

Anyone looking to get work in TV commercials should try to track down Erica Shaffer’s agent, because that is one person who is doing a great job!


  • 44 Responses to “That Woman in Every Damn Commercial on TV Hosts the Better Trades Infomercial”

  • OMGosh!! I keep saying the same thing to everyone! She is everywhere and does a DAMN good job of it! She really makes you want to buy the products (except for those ugly blinds!)I think it is something about her facial expressions. I thought I was the only one who noticed she is everywhere.

    Comment by Eva on June 8, 2007 at 10:20 am

  • I finally decided to look for her name after it bugging me for so long and here it is, thank you. She really does do a great job with her facial expressions and to me is very beautiful. I haven’t been able to get her out of my head lately, but that’s probably just because I see a commercial with her every 30 seconds.

    Comment by Ramon on June 8, 2007 at 3:18 pm

  • I too was noticing her on sooo many commercials, sometimes not even as a principle actor but as the heartburn suffer’s husband, for example. She is very pretty and she does sell the product well, I think even those ugly blinds! Now I can sleep tonight since I discovered her name. Thanks!

    Comment by Rick on June 8, 2007 at 5:55 pm

  • I was trying to find out her name 6 months ago and came up empty. I came across a website that is only about commercials, where people ask for help identifying who is the actor/actress on a commercial. Someone brought up her commercials but no one knew her name. Now that I saw her on BetterTrades yesterday I have found peace knowing what her name is. That’s quite a slick personal website she has but a lot of the entries are old — it seems like are legitimate movie/TV and live theater career isn’t doing so well.

    Comment by Randy on June 10, 2007 at 6:34 pm

  • She’s got a MySpace page!
    The annoying background music is by the Dresden Dolls isn’t the only website that has taken notice of her ubiquitous commercials.

    Comment by Randy on June 28, 2007 at 7:42 pm

  • FYI, Erica is also (I think) in a “cameo” as the lady who admires the bed in a older Sit n’Sleep commercial. I didn’t realize it at first because she’s lying down and admiring the bed. But after maybe the 100th time, it hit me–“Oh no–is that HER againl??!!”

    Comment by Peter on March 14, 2008 at 3:07 pm

  • I noticed her to on every commercial, my wife
    thought I was crazy. Now I know I’m not. Is it
    just a guy thing, beautiful women. There are four
    shapes to women’s faces and she has the trust one. This is the plug for the company I work for,
    could her agent get her to do a commercial for

    Comment by orlando on April 12, 2008 at 4:25 am

  • I just found out Erica Shaffer is in a lesbian romantic comedy, A Family Affair (2003). Reviews say it has sex-scenes (but no specific mention of nudity?) I really think she’s beautiful, and am curious about the movie but am hesitant because it gets such polarized mixed reviews. Some love, more seem to hate it. Anyone seen this movie?

    Comment by Deyvid on April 17, 2008 at 1:54 am

  • It all makes sense now. She warms up the lube… screws people in Better Trades and drives off in her Mercury.

    Comment by Diddy on April 26, 2008 at 6:08 am

  • She also did a half-hour infomercial for BowFlex.

    Comment by Markle on July 17, 2008 at 8:57 pm

  • According to her bios, Erica has done everything from soap operas to lesbian-themed films to infomercials. According to her web site she has worked with transsexuals to develop an appropriate speaking voice range. Kinda makes you wonder??? Her big, alto, sexy, sultry voice is one of her better qualities although she is capable of many and varied looks.

    Comment by hooty on August 3, 2008 at 8:56 am

  • Didn’t she also do the new Better Trades infomercial this year with there founder Freddie Rick and Jimmy Johnson too?

    Comment by cameron on November 8, 2008 at 8:22 pm


    Comment by PETER on February 17, 2009 at 11:20 am

  • In the “Better Trades” infomercial, she’s identified as a financial reporter….yeah right. If Maria Bartiromo, of NBC, were doing the infomercial, it would certainly grab my interest, since she’s a professional financial analyst with a great reputation.

    In the meantime, I’ll hang on to my $3,000.

    Comment by Anonymous on March 1, 2009 at 10:59 am

  • Yeah, I’d like to (KY)lube her Mercury Cougar. And then take her for a test drive on the Bow Flex. In the morning, I’d take her on a ride to the Bed-der Trade Show me what you got for me now babe!

    Comment by Bill Craft on March 21, 2009 at 11:08 pm

  • Rick and Johnson are, to me, very obvious scammers! Erica would undoubtedly do ANYTHING for a buck. What an horrendous operation. The United States Department of Justice should see to it that these folks be indicted and tried for ‘HIGHWAY ROBBERY!

    Comment by Norm on March 29, 2009 at 9:39 am

  • On this infomercial it says she is a finacial reporter. She’s really just a commercial whore. Does the fact it says she’s a finacial reporter make it a fraud?

    Comment by Fred Smitty on April 26, 2009 at 3:48 pm

  • That is too funny LMAO!!! I notice that on her website, resume…does NOT mention her finacial reporting success. And to Fred Smitty…that is a GREAT point!!! Thank the highers power that be, for Google search engine that we all can look up frauds before they get our money!!!

    Comment by Mon on April 27, 2009 at 8:11 am

  • She is so freakin’ hot! Yes, she’s everywhere! I would’nt buy a lot of the products she’s selling, but I watch the commercials anyway just because she’s on it.

    Comment by T Welch on May 28, 2009 at 12:00 am

  • Is she the one playing the wife to the gray haired guy who says “this could be fun” in the ExtenZe commercial?

    Comment by Tank Riggins on July 21, 2009 at 6:04 am

  • My wife and I first saw her doing the KY commercials a while back, and then the series of 3-day Blinds commercials. The first time the 3-day Blinds commercial came on we fell out of our chairs laughing- we knew exactly why she needed blinds in such a hurry!

    Comment by Val Vashon on August 6, 2009 at 4:25 am

  • LOL! After years and years of trying to find out who she was because I swear I saw her in every other commercial (my husband never believed me or noticed it), today I finally found her name. Googling for “woman in tons of commercials” did not yield anything, so I did an image search of commercial actresses, and about 7 or so pages in, I saw an image of her and finally got her name. It is indeed funny how she doesn’t credit allll of those commercials she’s in, but I guess she only wants to highlight certain successes and there is only so much room on a resume. I think she’s got that everyday American woman look that people find appealing and non-threatening and that’s why she is so widely used in commercials. Ahh… I feel SO MUCH relief finally knowing her name.

    Comment by Tamara on August 7, 2009 at 2:36 pm

  • I worked with her on a infomercial set in ’08. Before that day I had never seen any of her work but since then I see her everywhere. She is a very warm, helpful and engaging person. She projects a sense of professionalism and humor to her work. She was a delight to be around.

    Comment by Darryl on October 25, 2009 at 2:17 am

  • Just saw her in another one. She’s in bed with hubby after sex. Talking about Calloway golf!
    VERY HOT!!

    Comment by BOB on November 1, 2009 at 5:59 pm

  • I met Erica about 4 years ago at a cast party and indeed she’s a very cool, warm and relaxed person. She’s also really smart, open minded and WILD (after a few drinks). In fact, she did a barefoot dance on the diving board and fell into the pool (fully clothed) after almost a minute straight. Of course, it didn’t take long before everyone else (including myself) would jump in to pool and join her – WOO HOO!!! It was quite a fun night! BTW, Erica looked very stunning soak-n-wet!!! 😉

    Comment by Diane on December 9, 2009 at 2:07 pm

  • Beauty? – fading.

    Moral authority? – not so much.

    Emotion? – insincere

    Familiar? – automatic mute, strong preference for commericial free media.

    I really am interested in voluntary advertising, which:
    1. I have solicited without being prompted
    2. applies to my own interests
    3. does not cause a disturbance
    4. is not annoying

    I make a conscious effort to avoid tacky sponsors.

    Comment by 4w578i on January 2, 2010 at 9:51 am

  • OMG Diane! I do remember that party like it was last week!!! Indeed, she is in fact WILD after a few drinks, and isn’t shy about herself! She looked SO cute doing her “barefoot dance” on the diving board before falling in the pool with her clothes on, I just KNEW that was going to happen when she got too close to the edge! You’re SO right about her stunning wet-look! I must admit to being a little turned on – “SIGH!!!” 😉
    Of course, I had kick of my shoes and dive into the pool (fully clothed) and join Erica – WOO HOO!!! She’s an AWESOME gal!!!

    Comment by Felicia on February 4, 2010 at 2:28 pm

  • I AM JUST SO GLAD THAT I AM NOT THE ONLY PERSON TO NOTICE HER!! My Boyfriend and I argue about it all the time! He thinks I’m crazy! I’m so glad I finally got to prove him wrong! THANK YOU!!!:) HaHa…

    Comment by DANIELLA on February 7, 2010 at 8:29 pm


    Comment by none of ur damn biz on March 15, 2010 at 1:12 am

  • Erica is the most beautiful woman ever. ‘Nuff said!

    Comment by Paul on June 29, 2010 at 4:36 am

  • THANK YOU for finally providing her name. For over a year everyone in my house has been playing the “Commercial Lady” game where we scream “Commercial Lady!” whenever Commercial Lady appears in a commercial. And now I know her name’s Erica Shaffer… at least until she legally changes her name to Commercial Lady.

    BTW, she’s risen to new and exciting heights as the hostess of the latest Shake Weight commercial!

    Comment by "Commercial Lady" fan on July 21, 2010 at 3:36 pm

  • Nobody mentioned she was in almost every Sit and Sleep commercial for the last 5 years. Also she co-hosted their infomercial with Larry Miller. I had to watch that one with the sound off.

    Comment by john on October 20, 2010 at 6:02 am

  • OOOOOOOOHHHHHHHHhh my god thank u this bitch is everywhere. shes probably blowing me right now. why is she so coveted in the world of advertising. did she make a deal with the don draper 50 years ago.?

    Comment by mitch on October 27, 2010 at 4:02 pm

  • I have been talking to my fiance about her for months! He thought I was crazy! I am so happy to finally know her name!

    Comment by :) on December 8, 2010 at 10:31 pm

  • I first noticed her in a Phil Vasser video, “Another Day In Paradise” around 2000, and have seen her regularly since. She is a very appealing actor, but I think that if she wants to work more in her favorite medium, film (as she stated in an interview) she needs to be WAY more selective in the roles that she accepts. I would love to see her in a substantial role in a major studio release.

    Comment by greg on January 2, 2011 at 1:52 pm

  • Was watching late night tv and caught her in another infomercial, this time for the ninja system blender. She truly does alot of commercials!

    Comment by Mike on February 3, 2011 at 5:57 am

  • I agree with the guy that said we need 2 find out erica’s agents name~cuz obviously he doin sumthin right! 2 all u haterz~ this will be sooo cliche~but “u go girl” ive been wanting 2 do commercial work 4 as long as i can remember, so erica if u r reading get in touch! 🙂

    Comment by Devan on April 27, 2011 at 5:42 am

  • I think those who knowingly participate in infomercials as partners in crime.

    Getting paid to lie to convince people to be robbed.

    Comment by Bewildered Scammed on June 24, 2011 at 4:14 am

  • Yes you also get to see her sweet nice reaction in the Sit&Sleep commercial.
    She has a wonderful pleasant look to her and one of her selling points is her facial reaction when done in a infomercial.
    She is the type of woman where you wouldn’t mine
    getting up with every morning.

    Comment by wes on July 20, 2011 at 5:56 pm

  • Her attractive face has the desired effect of drawing people in to advertisements that one would otherwise pay no mind. Does anyone agree that she looks a bit like a young Patricia Heaton?

    Comment by Bob on August 10, 2011 at 3:54 am

  • hahaha that’s so funny! I thought I was the only who noticed her everywhere!! What is her agent’s name? that’s what I want to konw! lol.

    Comment by Jackie on November 9, 2011 at 2:45 pm

  • I admire the woman for the work she does but not when she portrays herself to be someone she is not just to make a buck!

    Comment by Darlene Aldridge on April 21, 2012 at 3:57 pm

  • I just saw her for the umpteenth time in a commercial for 3M’s Command stuff and I just had to find out who she is. She is SO hot!! One of them most desirable women on the tube today. And yes, she does remind me a bit of Pat Heaton, which is a BIG plus for me. One of the things about Erica is she has such a sexy voice. What a nice voice and the rest to match!

    Comment by Marty on August 23, 2012 at 10:14 pm

  • Erica Shaffer is so beautiful

    Comment by Steve on June 14, 2017 at 12:38 am